International Retailing,9780199212828

International Retailing

by ;
ISBN13: 9780199212828
ISBN10: 0199212821
Format: Paperback
Pub. Date: 2009-01-15
Publisher(s): Oxford University Press
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Summary

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.

Table of Contents

The Internationalisation Process
The Internationalisation Process
Internationalisation Theory
Retail Internationalisation Theory
International Retailers
Expansion Patterns
Markets
Regulation and Economy
Society and Culture
Retail Structure
Operationalisation
Reasons for Internationalisation
Market Selection
Market Entry Methods
Supply Chain Management
Marketing and Brand Management
International Retail Divestment
Conclusion
Conclusion and Future Trends]
Table of Contents provided by Publisher. All Rights Reserved.

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