The Non-Designer's Web Book,9780321303370

The Non-Designer's Web Book

by ;
Edition: 3rd
ISBN13: 9780321303370
ISBN10: 0321303377
Format: Paperback
Pub. Date: 2005-09-16
Publisher(s): Peachpit Pr
List Price: $44.99

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Summary

"It's a part of almost everyone's life now: surfing the web is everywhere! But if you think web site design is beyond your reach or if you want your existing web site to look fresher and more professional, this is the book you need!" "Robin and John explain the basics in a friendly and easy-to-follow format, offering tips, techniques, design examples, and a wealth of inspiration, topped with a good sense of humor. This new edition is updated to include current web technology, like CSS style sheets and CSS layers, new software tips, and design ideas for both novices and those who need a little refresher."--BOOK JACKET.

Author Biography

Robin Williams has written dozens of best-selling and award-winning books, including The Little Mac Book, The Little Mac iApps Book, The Non-Designer's Design Book, Robin Williams Mac OS X Book, and many more. John Tollett is a graphic designer, art director, and illustrator. He is the coauthor of numerous books with Robin, including The Little iBook Book the two editions of The Non-Designer's Web Book, and Robin Williams Web Design Workshop.

Table of Contents

Introduction 11(4)
Part One: Using the World Wide Web
What is the Web?
15(18)
The Internet
16(1)
Modems
17(2)
Modem speeds
18(1)
Online services and ISPs
19(1)
What's on the Internet?
20(1)
The World Wide Web
21(1)
Getting around the web
22(1)
Browsers
23(2)
Browsers are not equal
24(1)
Web addresses, or URLS
25(3)
Entering an address
26(1)
Details of the domain name
26(1)
More address details
27(1)
What's a plug-in?
28(1)
Which file to download? (.sit .hqx .bin .sea .zip .mme)
29(1)
Online Service or ISP?
30(1)
Commercial online service
30(1)
Internet Service Provider
30(1)
Self-Guided Tour of the Web
31(1)
Quiz
32(1)
How to Search the Internet
33(14)
Searching the Internet
34(1)
Directories
35(1)
Google's directory
36(2)
Search engines
38(2)
A few extra tips
39(1)
RTFD: Read the Directions!
40(1)
For more information on how to search
41(1)
Addresses for searching
42(1)
Don't limit yourself
43(1)
Quiz
44(3)
Part Two: Making Web Pages
What are Web Pages Anyway?
47(28)
What are web pages?
48(2)
How do you actually make a web page?
50(2)
It can be this easy
52(2)
Format the text
54(2)
Paragraph vs. Break
54(2)
Change the colors
56(2)
Create links
58(2)
Make an email link
60(2)
Add a graphic
62(2)
What are layers?
64(4)
Design a simple page using layers
64(4)
Make a table
68(2)
Absolute vs. relative table widths
69(1)
What are frames?
70(2)
Add code, if you like
72(1)
Build more pages
72(1)
Then what?
72(1)
Self-Guided Tour of the Web
73(1)
Quiz
74(1)
Things to Know Before You Begin Your Site
75(22)
Organizing your files
76(1)
Organizing by folders
76(1)
Naming your files
77(2)
Organizing by name
78(1)
Saving and titling pages
79(2)
What does a browser do?
81(2)
What is a server?
83(1)
How to find a server
84(2)
Cost of hosting a site
84(1)
Ask these questions of your host
85(1)
Domain names and your web address
86(1)
Your own domain name
87(1)
Planning ahead
88(4)
Your web audience
88(1)
Making an outline
89(1)
Collecting and storing material
89(1)
Saving source files
90(2)
Checklist: Before you begin
92(1)
Self-Guided Tour of the Web
93(1)
Quiz
94(3)
Part Three: Design Issues on the Web
Print vs. Web and How it Affects Design
97(16)
Cost of publishing
98(2)
Color!
100(1)
Revisions, updates, and archives
101(1)
Distribution
102(1)
Customer response
103(1)
A world of information
104(1)
File size
105(1)
Sound and animation
106(1)
Loads of information
107(1)
Location of designer
108(1)
The print advantage
109(2)
Self-Guided Tour of the Web
111(1)
Quiz
112(1)
Basic Design Principles for Non-Designers
113(22)
Alignment
114(4)
Proximity
118(3)
Paragraph vs. Break
121(1)
Repetition
122(4)
Contrast
126(4)
Create a focal point
126(4)
Combine the principles
130(2)
Spell it right!
132(1)
Self-Guided Tour of the Web
133(1)
Quiz
134(1)
Designing the Interface & Navigation
135(20)
Start with a simple plan
136(2)
Horizontal format
138(4)
One-Size Surfing
138(3)
Tip on initial design
141(1)
Navigation design
142(1)
Navigation styles
143(1)
Navigate with frames
144(1)
Repetition
145(1)
Where are you?
145(1)
More than one way
146(2)
The site decides the navigation style
148(2)
Index or site map
150(1)
Selective linking
151(1)
Learn from others
152(1)
Self-Guided Tour of the Web
153(1)
Quiz
154(1)
How to Recognize Good & Bad Design
155(12)
Bad design
156(4)
Good design
160(2)
Not-So-Good Design Checklist
162(2)
So-Much-Better Design Checklist
164(3)
Part Four: Color, Graphics, and Type
Color on the Web
167(18)
The aesthetics of color
167(2)
CMYK color
169(1)
RGB color
170(1)
RGB values
170(1)
On the web
170(1)
Indexed color
171(1)
Bit depth
172(3)
Monitor resolution
175(3)
Resolution of images
178(1)
Browser-safe colors
179(5)
How to get browser-safe colors
179(1)
Creating web-safe colors
180(2)
Hybrid web-safe colors
182(1)
A reminder
183(1)
Quiz
184(1)
Graphic Definitions You Must Know
185(16)
File formats
186(2)
Terminology of graphic file formats
187(1)
GIF file format
188(2)
When to choose the GIF format
189(1)
JPEG file format
190(2)
Progressive JPEGS
190(1)
Advantages of JPEGS
190(1)
When to choose the JPEG format
191(1)
Anti-aliasing
192(1)
File size of images
193(1)
A little lesson on bits and bytes
193(1)
How to find the correct file size
193(1)
Image maps
194(2)
Server-side vs. client-side image maps
194(2)
Alternate labels
196(1)
Thumbnails
197(2)
Self-Guided Tour of the Web
199(1)
Quiz
200(1)
How to Prepare Image Files for the Web
201(44)
Web graphic specs
202(1)
If you don't want to make your own graphics
203(1)
Don't have Photoshop?
204(1)
Alternative graphics software
204(1)
Software for converting file formats
204(1)
Photoshop: An investment in your future
204(1)
How to get artwork or photographs into your computer
205(4)
Send your film or prints to a service bureau
205(1)
Scan it yourself
206(1)
Scanning tips
207(1)
Use a digital camera
208(1)
Step-by-Step Directions
209(1)
Make a GIF
210(8)
Make a GIF with a solid background color
210(3)
Make a GIF with a transparent background
213(5)
Make a JPEG
218(2)
Other file formats & tips
220(3)
PNG-8 and PNG-24
220(1)
WBMP and JPEG 2000
221(1)
Weighted optimization
221(2)
Make an image map
223(3)
Use Photoshop to make an image map
223(2)
Use Dreamweaver to make an image map
225(1)
Background graphics
226(14)
Create a horizontal graphic as a background image
226(2)
Use a vertical graphic as a background image
228(1)
Create a seamless, textured background
229(2)
The Tile Maker filter
231(1)
Make graphics with color backgrounds that match the background color of your web page
232(1)
But what if the background of the web page is a colored texture?
233(1)
Create a giant image background
234(2)
Avoid halos or artifacts
236(4)
Make an animated GIF
240(5)
Typography on the Web
245(18)
Readability vs. legibility
246(3)
Readability
246(1)
Legibility
247(1)
Breaking typographic rules
247(1)
Be conscious
247(1)
Page text as a graphic
247(2)
Quotation marks!
249(1)
Default fonts and sizes
250(4)
Cross-platform fonts
252(1)
Monitor resolutions
252(1)
Font rendering on different platforms
253(1)
Other things to know
254(2)
Proportional vs. monospaced type
254(1)
Logical vs. physical styles
254(1)
Other special characters
255(1)
To underline or not to underline
255(1)
Cascading Style Sheets
256(5)
What cascades?
256(2)
CSS code
258(1)
CSS syntax
259(1)
CSS and browser compatibility
259(1)
Attach a style sheet
260(1)
Self-Guided Tour of the Web
261(1)
Quiz
262(1)
Advanced Tips & Tricks
263(30)
Fun with tables
264(2)
Richer color
266(2)
Easy-to-read small type
268(2)
Change anti-aliasing methods
268(1)
Use a duplicate layer
269(1)
Manually retouch text graphics
269(1)
Use an aliased font for small type
269(1)
Low-source proxy
270(2)
Other low-source images
271(1)
Slicing graphics
272(7)
Slice a GIF file for animation
272(4)
Slice a graphic for layout freedom
276(3)
Quick Photoshop tips
279(3)
Keyboard shortcuts
279(1)
Reset the values in a dialog box
279(1)
Lock transparent pixels
280(1)
Find the right layer
281(1)
Rollovers and image swaps
282(4)
Create a rollover
283(2)
Create an image swap
285(1)
Easy HTML enhancements
286(2)
Specify fonts
286(1)
Make a link open in a new window
286(1)
Add space around a graphic
287(1)
Forms
288(1)
Flash animation
289(4)
Part Five: You're Done---Now What?
Test & Fix Your Web Site
293(8)
Site management software
294(2)
Testing your site
296(2)
First, move your folder
296(1)
Offline browser check
296(1)
Watch someone else browse your site
297(1)
Different browsers, different looks
297(1)
Fixing your site
298(1)
Fix-it tips
299(1)
Quiz
300(1)
How to Upload & Update Your Site
301(12)
Before you upload
301(1)
Gather your files
302(2)
Uploading files
304(3)
Test your site online
307(3)
Updating files
310(2)
Additional web sites on your site
310(2)
Quiz
312(1)
How & Why to Register Your Site
313(22)
Search tools
314(3)
Submission services that do it for you
314(1)
More is not better
315(1)
Specialized search tools
315(1)
Link to me, I'll link to you
315(1)
Popularity contest
316(1)
What search tools look for
317(1)
Title of your page
317(1)
First paragraph of your home page
317(1)
Stacking the deck
317(1)
Meta tags
318(2)
Getting your site noticed
320(1)
Cross-marketing!
320(1)
Awards
321(1)
Resubmit regularly
321(1)
Paid placement in a search tool
321(1)
Search for your own site
321(1)
Quiz
322(2)
The Stuff at the End
Quiz answers
324(1)
Index
325(10)
Colophon
335

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