The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

Part One: An Overview of Strategic Retail Management                                
Chapter 1: An Introduction to Retailing                                    
Chapter 2: Building and Sustaining Relationships in Retailing                          
Chapter 3: Strategic Planning in Retailing                                

Part Two: Situation Analysis                                        
Chapter 4: Retail Institutions by Ownership                                
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing                

Part Three: Targeting Customers and Gathering Information                        
Chapter 7: Identifying and Understanding Consumers                            
Chapter 8: Information Gathering and Processing in Retailing                        

Part Four: Choosing a Store Location                                    
Chapter 9: Trading-Area Analysis                                    
Chapter 10: Site Selection                                        

Part Five: Managing a Retail Business                                    
Chapter 11: Retail Organization and Human Resource Management                        
Chapter 12: Operations Management: Financial Dimensions                        
Chapter 13: Operations Management: Operational Dimensions                        

Part Six: Merchandise Management and Pricing                                
Chapter 14: Developing Merchandise Plans                                
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management                            
Chapter 17: Pricing in Retailing                                    

Part Seven: Communicating with the Customer                                
Chapter 18: Establishing and Maintaining a Retail Image                            
Chapter 19: Promotional Strategy                                    

Part Eight: Putting It All Together                                    
Chapter 20: Integrating and Controlling the Retail Strategy