Web Marketing All-in-One Desk Reference For Dummies®
by John Arnold; Ian Lurie; Marty Dickinson; Elizabeth Marsten; Michael BeckerFormat: Paperback
Pub. Date: 2009-03-01
Publisher(s): For Dummies
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Summary
Offering how-to information on a variety of topics that the modern marketer needs to know, this encyclopedic reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics The team of authors taps into its vast experiences in marketing to share how-to information on accomplishing key Web marketing tasks Expands on the bestselling Web Marketing For Dummies by providing a complete reference on all aspects of Web marketing, as well as real-world advice
Author Biography
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
Table of Contents
| Introduction | |
| Web Presence. | |
| Internet Business Basics | |
| Making Money Online | |
| Designing to Sell | |
| Creating and Connecting Multiple Web Sites | |
| Creating Exceptional Copy That Sells | |
| Encouraging Communication | |
| Getting Help with Your Web Presence | |
| Search Engine Optimization. | |
| Getting Ready for SEO | |
| Choosing the Right Keywords | |
| Eliminating Search Engine Roadblocks | |
| Making Search Engines Love Your Site | |
| Understanding Blended Search | |
| Writing Great Copy for Search Engines (And Readers!) | |
| Building Link Love | |
| Analyzing Your Results | |
| Hiring an SEO Professional | |
| Web Analytics. | |
| Setting Your Conversion Goals | |
| Tracking Traffi c Volumes | |
| Measuring Your Best Referrers | |
| Measuring Visit Quality | |
| Using Conversion Goals | |
| Using Goal Funnels | |
| Online Advertising and Pay Per Click. | |
| Grasping PPC Methods | |
| Combining PPC and Search Engines | |
| Making Keyword Lists That Sell | |
| Writing Ads That Earn Clicks and Pay You Back | |
| Budgeting and Bidding on Keywords | |
| Legally Speaking: PPC and the Law | |
| Using Tools, Tips, and Tricks of the Trade | |
| E-Mail Marketing. | |
| Adding E-Mail to a Web Marketing Strategy | |
| Becoming a Trusted Sender | |
| Building a Quality E-Mail List | |
| Constructing an Effective Marketing E-Mail | |
| Making Your E-Mail Content Valuable | |
| Tracking Your E-Mail Campaign Results | |
| Maximizing E-Mail Deliverability | |
| Blogging and Podcasting. | |
| Picking Your Blog Topic | |
| Getting Yer Blog On | |
| Writing Like a Blogger | |
| Tracking Other Blogs | |
| Getting Involved on Other Blogs | |
| Promoting Your Posts | |
| Introducing Podcasting | |
| Social Media Marketing. | |
| Understanding Social Media | |
| Creating Your Social Media Desktop | |
| Creating Your Social Media Plan | |
| Navigating Top Social Media Sites | |
| Building Your Network | |
| Creating a Winning Social Media Campaign | |
| Mobile Marketing. | |
| Getting Started with Mobile Marketing | |
| Planning a Mobile Marketing Campaign | |
| Running Mobile Communication Campaigns | |
| Launching a Mobile Advertising Campaign | |
| Delivering Valuable Mobile Content | |
| Getting Paid for Your Mobile Marketing Efforts | |
| Tracking a Mobile Marketing Campaign | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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