501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
by Feltenstein, TomEdition: 2nd
Format: Paperback
Pub. Date: 2010-08-09
Publisher(s): McGraw Hill
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Summary
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.
Author Biography
About the Author
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.
A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.
Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.
Author website: http://www.tomfeltenstein.com/
Table of Contents
| Preface: Marketing Is a Way of Life | p. vii |
| Acknowledgments | p. xi |
| Planning the Battle-The Basics | p. 1 |
| How to Choose the Right Tactics | p. 3 |
| Ten Steps before Launching Any Promotional Tactic | p. 7 |
| Must-Do business Tactics | p. 11 |
| Marketing to Your Internal Customers | p. 55 |
| Grand Opening/Reopening Tactics | p. 61 |
| Four Walls Promotions | p. 71 |
| Zone Merchandising Tactics | p. 77 |
| Existing Customers | p. 91 |
| New Customers | p. 105 |
| Promotions for Charities and Churches | p. 117 |
| Civic Tactics | p. 133 |
| Direct Mail and Ads | p. 143 |
| Staff Incentives | p. 153 |
| Miscellaneous Tactics for Retailers | p. 185 |
| Cards, Coupons, Tear-Outs | p. 197 |
| Community Tactics | p. 211 |
| Students and Their Families | p. 225 |
| Leisure Time Tie-Ins | p. 245 |
| Service and Professional Businesses | p. 251 |
| Restaurant, Food-Service, and Beverage Companies-Within Your Four Walls | p. 265 |
| Gift Certificates | p. 293 |
| Theme Nights | p. 313 |
| Drive-Through Tactics | p. 323 |
| Outrageous Ideas | p. 327 |
| Nonprofit Tactics | p. 331 |
| Opening Anniversaries | p. 343 |
| Holiday Tactics | p. 351 |
| Thanksgiving and Christmas Tactics | p. 385 |
| Quick College-Year Promotions | p. 395 |
| E-marketing | p. 401 |
| Digital Media Tactics | p. 413 |
| Social Networking Tactics | p. 421 |
| Marketing Measurement Tactics | p. 431 |
| Index | p. 439 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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