Other versions by this Author
| Programming Resources and Constraints | p. 1 |
| A Framework for Programming Strategies | p. 3 |
| Program and Audience Research | p. 32 |
| Domestic Syndication | p. 66 |
| Broadcast Television Strategies | p. 97 |
| Prime-Time Network Television Programming | p. 99 |
| Nonprime-Time Network Television Programming | p. 140 |
| Affiliated Station Programming | p. 165 |
| Independent Station Programming | p. 192 |
| Public Television Programming | p. 220 |
| Cable Programming Strategies | p. 247 |
| Local Cable Systems and Programming | p. 250 |
| Basic Cable Network Programming | p. 274 |
| Premium Programming Services | p. 308 |
| Commercial Broadcast Radio Strategies | p. 335 |
| Network and Syndicated Radio Programming | p. 337 |
| Music Radio Programming | p. 351 |
| Information Radio Programming | p. 377 |
| Abbreviations and Acronyms | p. 409 |
| Glossary | p. 412 |
| Annotated Bibliography | p. 436 |
| About the Contributing Authors | p. 445 |
| Bookmarks for the World Wide Web | p. 449 |
| Index to Program Titles | p. 451 |
| General Index | p. 457 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
Broadcast/Cable Programming Strategies and Practices
by Eastman, Susan Tyler; Ferguson, Douglas A.Format: Hardcover
Pub. Date: 1996-10-07
Publisher(s): Wadsworth Publishing
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