Broadcast/Cable/Web Programming Strategies and Practices (with InfoTrac),9780534512958

Broadcast/Cable/Web Programming Strategies and Practices (with InfoTrac)

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Edition: 6th
ISBN13: 9780534512958
ISBN10: 053451295X
Format: Hardcover
Pub. Date: 2001-08-23
Publisher(s): Wadsworth Publishing
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List Price: $117.33

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Summary

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Table of Contents

PART ONE PROGRAMMING RESOURCES AND CONSTRAINTS 1(108)
A Framework for Programming Strategies
3(32)
Program and Audience Research
35(39)
Domestic and International Syndication
74(35)
PART TWO BROADCAST TELEVISION STRATEGIES 109(124)
Prime-Time Network Entertainment Programming
111(40)
Nonprime-Time Network Television Programming
151(25)
Television Station Programming
176(30)
Public Television Programming
206(27)
PART THREE CABLE, SATELLITE, AND ONLINE STRATEGIES 233(116)
Cable System and Satellite Programming
235(34)
Subscription and Premium Programming
269(53)
Online Video and Audio Programming
322(27)
PART FOUR RADIO PROGRAMMING 349(68)
Music Radio Programming
351(42)
Information Radio Programming
393(24)
Abbreviations and Acronyms 417(3)
Glossary 420(25)
Annotated Bibliography 445(6)
Bookmarks for the World Wide Web 451(2)
About the Contributing Authors 453(4)
Index to Program Titles 457(4)
General Index 461

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