Building The Next Emerging Brand

Do you have a hospitality business that is struggling to gain traction? Have you worked tirelessly, pouring your heart and soul into your brand, only to see lackluster results? Did you start with a vision, an idea you were certain would captivate your customers, only to find yourself feeling stuck or falling short of the expectations you had when you began?
If this resonates with you, let me assure you of something. You have worked hard. You have had a great idea. Your concept has the potential to resonate with your audience. And without a doubt, you have invested your time, energy, and passion into building this dream.
The reason your business is not thriving yet is not because you are not trying hard enough.
It is not because your idea is not good enough.
It is because most entrepreneurs approach the process of building their brand in the wrong way, and you could be thinking too much like how 'most entrepreneurs' think.
In my two decades of mentoring entrepreneurs, particularly those in the hospitality space, I have observed that there is a significant difference between brands that fade away and those that become iconic. The businesses that succeed follow principles and strategies that set them apart. These principles ensure they become more than just another restaurant, bar, or café; they become recognized and beloved emerging brands.
These strategies are not reserved for a select few. They are not innate or unreachable. They are learnable, actionable, and most importantly, replicable. In this book, I will show you how to apply these principles to build a strong, unforgettable brand that stands out in the competitive hospitality industry.

With over 20 years experience, Anne has focused her career on becoming the leading expert in hospitality industry tax and accounting.

As the daughter of a life-long entrepreneur, Anne set created The Largo Group based on the fundamental ideal that monthly accounting and tax services could be done in a more efficient way.
This concept transformed to WEEKLY accounting during the Covid 19 pandemic, and since 2020 Anne and the Largo Group Team have made it their mission to inspire and educate hospitality industry leaders so that they maintain control of their operations on a daily basis.

Anne's ultimate goal is to turn her client's dreams into reality, and help them build long term wealth through building a brand in the hospitality space.

When not working on accounting and tax projects, Anne is the proud mother of James and Fraser, and loving wife of Steve. Anne's favorite hobbies are family golf rounds and long walks in the woods with her dog, Jackson.