We have never lived at a time of faster and more transformative technological and societal changes. It can be hard for executives to keep up with the developments and shifts. This book cuts through all of the hype and presents the key business trends anyone should be aware of now as they will shape businesses into the foreseeable future. 

Business Trends in Practice includes case studies across all industries, with companies such as: Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, Apple, and many more. Some of the key trends the author will examine include:

• The AI revolution
• Robots and business processes automation
• Remote working, working from home and new flexibility
• Social & environmental Responsibility
• Increased Diversity

As part of Bernard Marr’s popular ‘In Practice’ series, Business Trends in Practice will help you identify the key business trends that will keep you one step ahead of the competition.

BERNARD MARR is an internationally recognized speaker and business strategist, a best-selling author, and advisor to global companies and governments around the globe. He is a renowned futurist, writing regularly for Forbes on topics including artificial intelligence, big data and blockchain.

Part I: Introduction: Riding the Wave of Transformation

Chapter 1: The 5 Global Shifts That Will Shape the Organizations of the Future

Chapter 2: The 10 Tech Mega-Trends Every Business Leader Should Know About

PART II: Rethinking Key Sectors

Chapter 3: How We Generate Energy: The 3 Trends Transforming the Energy Sector

Chapter 4: Hoe We Stay Healthy: The 7 Trends Shaping Healthcare

Chapter 5: How We Learn: The 2 Main Shifts in Education

Chapter 6: How We Feed Ourselves: The 2 Key Innovations Needed to Transform Agriculture

Chapter 7: How We Make and Build Things: 11 Trends to Watch Across Manufacturing and Construction

Chapter 8: How We Move People and Goods: The 3 Trends Revolutionizing Transportation

Chapter 9: How We Look After Our Money: The 4 Shifts That Will Shape the Financial Sector

PART III: Rethinking What Businesses Offer

Chapter 10: Channel Digitization and Expansion: The Move From Physical to Digital/Hybrid Products and Channels

Chapter 11: Cognifying Products and Services: Smarter Products, Smarter Services

Chapter 12: Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization

Chapter 13: Subscription and Servitization: The As-A-Service Revolution

Chapter 14: Cutting Out the Middlemen: How Brands are Going Direct to the Customer

Chapter 15: From B2C to “All to All”: The Rise of Platforms, The Sharing Economy and Crowdsourcing

Chapter 16: More Immersive Experiences: How Brands are Wowing Customers with Memorable Experiences

Chapter 17: Conscious Consumption: Consumer Demand for Sustainable, Responsible Products

Part IV: Rethinking How Businesses are Run

Chapter 18: Sustainable and Resilient Operations: Building a Stronger, More Responsible Company

Chapter 19: Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future

Chapter 20: Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience

Chapter 21: Organizing to Win: Flatter, More Agile Organizations

Chapter 22: Authenticity: Why Brands and Leaders Need to Keep It Real

Chapter 23: Purposeful Business: Why Does Your Business Exist?

Chapter 24: Co-Opetition and Integration: A New Age of Integrated Collaboration

Chapter 25: New Forms Funding: The Democratization of Business Funding

Part V: Where to Go From Here

Chapter 26: Final Words: Four Key Takeaways for Business Leaders

Acknowledgments

About the Author

Index