The Coffee Paradox Global Markets, Commodity Trade and the Elusive Promise of Development,9781842774571

The Coffee Paradox Global Markets, Commodity Trade and the Elusive Promise of Development

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ISBN13: 9781842774571
ISBN10: 1842774573
Format: Paperback
Pub. Date: 2006-02-20
Publisher(s): Zed Books
List Price: $41.95

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Summary

This book recasts the "development problem" for countries relying on commodity exports in entirely new ways by analyzing the so-called coffee paradox--the coexistence of a "coffee boom" in consuming countries and of a "coffee crisis" in producing countries. In consuming countries, coffee continues to grow in popularity. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. As long as coffee farmers and their organizations do not control at least parts of this production, they will remain on the losing end.

Author Biography

Benoit Daviron is a French agronomist and agricultural economist at CIRAD. He is currently a Visiting Scholar at the University of California, Berkeley.
Stefano Ponte is Senior Researcher at the Institute for International Studies, Copenhagen.

Table of Contents

List of tables, figures and boxes
viii
Abbreviations xi
Preface xvi
Commodity trade, development and global value chains
1(49)
Division of labour and coordination in commodity production and trade: historical background
1(10)
Value chains for tropical commodities: from the plantation complex to the classical organization
2(6)
Standardization and the organization of production
8(3)
Commodities and development: the debate
11(14)
The agricultural crisis
12(3)
Structuralism
15(4)
The counter-revolution in development economics
19(2)
Unfair trade
21(4)
Global value chains, commoditization and upgrading
25(5)
The quality issue: material, symbolic and in-person service attributes
30(16)
Approaches to quality
30(4)
Material attributes, physical transformations and measurement
34(3)
Symbolic quality: trademarks, geographical indications and sustainability labels
37(6)
In-person service quality
43(3)
Conclusion
46(4)
What's in a cup? Coffee from bean to brew
50(33)
Coffee flows and transformations
51(6)
Production and export geography
57(3)
Systems of labour mobilization and organization of production
60(9)
Markets, contracts and grades
69(5)
Retail and consumption: Commodity form and the latte revolution
74(6)
Conclusion
80(3)
Who calls the shots? Regulation and governance
83(44)
Producing countries as key actors (1906--89)
84(4)
The Brazilian monopoly period (1906--37)
84(1)
Fragmentation of the world market (1930--62)
85(1)
The International Coffee Agreement regime (1962--89)
86(2)
The post-ICA regime (1989--present)
88(7)
Corporate strategies
90(5)
Regulation in producing countries
95(15)
Domestic regulation of coffee markets
95(2)
East African coffees: an introduction
97(3)
The organization of East African coffee value chains prior to liberalization
100(3)
The effects of liberalization on value chain structure
103(6)
The lessons of liberalization
109(1)
Coffee blues: international prices in a historical perspective
110(11)
Conclusion
121(6)
Is this any good? Material and symbolic production of coffee quality
127(37)
From material to symbolic and in-person service attributes: quality along coffee value chains
127(2)
Quality in producing countries
129(11)
General criteria
129(3)
Coffee payment systems and quality control in East Africa
132(8)
Quality in consuming countries
140(20)
Mainstream markets
140(2)
A case study: coffee quality in the Italian coffee market
142(9)
Quality and the North American specialty coffee industry
151(9)
Conclusion
160(4)
For whose benefit? `Sustainable' coffee initiatives
164(40)
Consuming sustainability
164(4)
Analysis of selected sustainable coffee certification systems
168(25)
Organic
168(5)
Fair trade
173(4)
Shade-grown
177(5)
Utz Kapeh
182(2)
Impact of certification systems on sustainability
184(4)
A critical evaluation
188(5)
Private and public/private initiatives on sustainability
193(5)
General features
193(4)
Evaluation of private and public/private initiatives
197(1)
Conclusion
198(6)
Value chains or values changed?
204(41)
Value distribution along coffee chains: empirical evidence
204(15)
Solving the commodity problem: theoretical approaches
219(26)
Changing quality conventions
220(4)
Transparency and producer--consumer connectivity
224(6)
Territoriality
230(7)
Agents of change? The politics of consumption and the role of retailers
237(8)
A way forward
245(28)
Governance and the coffee paradox
245(3)
The end of regulation as we know it
248(5)
Business and donors to the rescue?
253(3)
What role for transparency?
256(3)
Policies and strategies: an alternative agenda
259(10)
Improving sustainability certifications
259(5)
Material and symbolic quality: the role of IGO systems and intellectual property rights
264(3)
Making hedonism work for the South
267(2)
Coffee, commodity trade and development
269(4)
References 273(12)
Index 285

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