Consuming Audiences? : Production and Reception in Media Research,9781572731769

Consuming Audiences? : Production and Reception in Media Research

by ;
ISBN13: 9781572731769
ISBN10: 1572731761
Format: Paperback
Pub. Date: 1999-10-01
Publisher(s): Hampton Pr
List Price: $36.67

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Table of Contents

Part I: Introduction 1(28)
Introduction: Consuming Audiences? Production and Reception in Media Research
3(26)
Ingunn Hagen
Janet Wasko
Part II: Defining the Audience 29(64)
Questioning the Concept of the Audience
31(16)
Vincent Mosco
Lewis Kaye
Peculiar Commodities Audiences at Large in the World of Goods
47(24)
Graham Murdock
Leisure or Labor? Fan Ethnography and Political Economy
71(22)
Eileen R. Meehan
Part III: Studying the Audience 93(70)
Surveillance and Other Consuming Encounters in the Informational Marketplace
95(16)
Richard Maxwell
The Social Context of Research and Theory
111(12)
Herbert I. Schiller
How Can Audience Research Overcome the Divide Between Macro- and Microanalysis, Between Social Structure and Action?
123(22)
Svein Østerud
The Cultural Mediations of Television Consumption
145(18)
Jesus Martin-Barbero
Section IV: Considering Methodological Approaches/Questioning Theory and Method 163(66)
Less is More: Media Ethnography and Its Limits
165(24)
Kristen Drotner
Audiences' Expectations and Interpretations of Different Television Genres: A Sociocognitive Approach
189(20)
Birgitta Hoijer
The Role of Media in Generating Alternative Political Projects
209(20)
Robert A. White
Section V: Case Studies in Audience Research 229(94)
Modern Dilemmas: TV Audiences' Time Use and Moral Evaluation
231(18)
Ingunn Hagen
Diasporic Identities: Chinese Communities and Their Media Use in Australia
249(26)
John Sinclair
Kee Pookong
Josephine Fox
Audrey Yue
The Popular Forms of Hope: About the Force of Fiction Among TV Audiences in Brazil
275(26)
Thomas Tufte
Between the Normal and the Imaginary: The Spectator-Self, the Other and Satellite Television in India
301(22)
Anjali Monteiro
K. P. Jayasankar
Author Index 323(5)
Subject Index 328

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