Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent—it's strategy.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.
The content will help you learn:

• Why most content strategies fail, and how to craft one that works
• The real way algorithms operate (and how to use them to your advantage)
• The secret language of engagement that turns viewers into loyal fans
• Proven methods to monetize without alienating your audience
• How to avoid the most common pitfalls that trap content creators

You can also go behind the scenes with guest experts Shirsh Bajpai and Martin Noronha as they dive deep into the technical aspects of video editing, production and more, and offer actionable insights that will immediately elevate your content.
Whether you're a budding YouTuber, an entrepreneur or a seasoned creator looking to scale, this book is your blueprint for building a sustainable, impactful career in content creation.

Varun and Achina Mayya are the co-founders of Aeos, a content and AI company at the forefront of digital media. Their Instagram and YouTube channels collectively amass over 100 million views monthly, spanning tech, business, AI and entertainment.
Varun, an entrepreneur and content creator, blends technical expertise with creative innovation. His deep knowledge of technology, AI and content has established him as a thought leader in the digital space.
Achina, with her background in business and marketing, brings strategic thinking and a keen understanding of audience psychology. She also runs Aevy, expanding her impact in the content creation landscape.