Using a heavily illustrated, step-by-step style, Watt aims to ease designers into a more analytical, programming approach to graphics without losing the appeal of form and design. The change in mindset required of graphic designers in exploiting "visual components" is explained clearly and practically. While presenting real-world examples of design tasks (such as creating a logo, navigation bar, or a full web page), Watt embeds sidebars, notes, and tips to convey the strict programming portion of the process. This makes it easier for the reader to balance the formality of the SVG code with the functionality of the design.
The book assumes no prior knowledge of SVG and provides the foundational information for the reader to grasp the key concepts.
In addition, and importantly, it contains source code for all of the SVG images and animations created in the book. This educates the readers in how SVG works and lays a foundation for their own experiments.

Andrew Watt is an independent Web consultant, and principal of XMML.com, specializing in XML technologies as well as more traditional Web technologies such as HTML/XHTML, Java and Lotus Domino. Andrew wrote his first programs around 1984, in 6502 Assembler and BBC Basic. In 1994 he was exposed to the power of the World Wide Web. In 1996 he was excited by the power of Lotus Domino and more recently has focussed on XML-based technologies. SVG is a key interest in that area. His work with SVG has included the development of SVGSpider.com - the world's "first" all-SVG web site. He co-authored Platinum Edition Using XHTML, XML & Java 2 and XHTML By Example for Que Publishing and contributed to Professional XSL for Wrox.