Essentials of Marketing,9780324407440

Essentials of Marketing

by
Edition: 5th
ISBN13: 9780324407440
ISBN10: 0324407440
Format: Paperback
Pub. Date: 2005-12-23
Publisher(s): South-Western College Pub
List Price: $52.95

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Summary

As part of the Integrated Learning System, the study guide questions are linked to the learning objectives by numbered icons. A student having difficulty with the material found in Chapter 5, Learning Objective 2, can quickly go to this Learning Objective in the Grademaker and find numerous questions and aids to master that material. Every chapter includes application questions in a variety of formats to help students to master concepts. Study guide questions are designed to be similar in type and difficulty level to the Test Bank questions. By careful review of the Grademaker, students can dramatically improve their test scores.

Table of Contents

An Overview of Marketing
1(20)
The Marketing Environment
21(15)
Developing a Global Vision
36(20)
Consumer Decision Making
56(20)
Business Marketing
76(18)
Segmenting and Targeting Markets
94(21)
Decision Support Systems and Marketing Research
115(20)
Product and Services Concepts
135(20)
Developing and Managing Products
155(17)
Marketing Channels and Supply Chain Management
172(21)
Retailing
193(18)
Marketing Communications and Advertising
211(31)
Public Relations, Sales Promotion, and Personal Selling
242(17)
Pricing Concepts
259

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