The Everything Blogging Book,9781593375898

The Everything Blogging Book

by
ISBN13: 9781593375898
ISBN10: 1593375891
Format: Paperback
Pub. Date: 2006-07-31
Publisher(s): Everything
List Price: $19.99

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Summary

If you have access to a computer, you can start your own online journal, or blog-if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network!

Table of Contents

Top Ten Reasons to Blog x
Introduction xi
Welcome to Blogging
1(16)
What Is a Blog?
2(1)
Internet Communication
3(2)
Understanding Online Communities
5(1)
Blogs Versus E-mail
6(1)
Blogs Versus Message Boards
7(3)
How Blogs Evolved
10(7)
Blogs as Useful Tools
17(16)
Doing Research
18(5)
Reviewing Opinions
23(2)
Exchanging Ideas
25(1)
Locating Like-Minded People
26(1)
Getting Support
27(2)
Pure Entertainment
29(4)
Popular Blog Topics
33(12)
Media, News, and Politics
34(2)
Health Issues
36(1)
Career and Business
37(1)
Family and Relationships
38(2)
Travel and Recreation
40(2)
Arts and Culture
42(3)
Who Is Blogging?
45(14)
Geeks and Techheads
46(1)
Pundits and Politicians
47(3)
Writers and Artists
50(2)
Health and Wellness Practitioners
52(2)
Consultants and Service Providers
54(1)
Publications and Companies
55(3)
People Like You
58(1)
Why Build a Blog?
59(8)
Express Yourself
60(1)
Self-Publish
60(1)
Share Information and Resources
61(1)
Build Community
62(1)
Provide Entertainment
63(1)
Promotion and Marketing
64(3)
Understanding Online Publishing
67(8)
Online Publishing Options
68(1)
Blogs Versus Web Sites
68(2)
Key Features
70(2)
Ease of Blogging
72(1)
Publicly Available Blogs
73(1)
Private Access Blogs
74(1)
Planning Your Blog
75(12)
Determine Your Goals
76(1)
Identify Your Expertise
77(1)
Pick Your Topic
78(1)
Identify Your Market
78(3)
Look at the Competition
81(1)
Establish a Voice
82(1)
Create a Persona
83(4)
Finding Your Blog Host
87(18)
Assess Your Skill Level
88(2)
What Blog Hosts Do
90(1)
Blogger
90(2)
LiveJournal
92(2)
TypePad
94(2)
Other Blog Hosts
96(7)
Further Options
103(2)
Deciding on a Blog Host
105(18)
Determine Your Needs
106(1)
Most Common Features
106(4)
Free Versus Fee
110(1)
Comparing Features
111(9)
Technical Blog Features
120(1)
Flexibility in Design
121(2)
Starting Your Blog
123(16)
Signing Up
124(1)
Starting with Blogger
124(4)
Blogger Administration Page
128(1)
Starting with LiveJournal
129(2)
LiveJournal Administrative Tools
131(3)
Starting with TypePad
134(2)
TypePad Main Sections
136(3)
Blog Designs
139(10)
Layout Choices
140(1)
Multimedia Layouts
141(1)
Color Schemes
142(1)
Graphics
143(2)
Photographs
145(1)
Content Display
146(3)
Blog Content Development
149(10)
Frequency of Posting
150(3)
Ideal Posts
153(1)
References to Other Content
154(1)
Linking
154(1)
Archiving
155(1)
Categories
156(1)
Editing
157(2)
Building Blog Communities
159(12)
From Publishing to Discussing
160(2)
Comment Control
162(1)
The Art of Commenting
163(2)
Using TrackBack
165(1)
Reciprocal Linking
166(2)
Blog Community Tools
168(3)
Popular Blog Tools
171(12)
Types of Blog Tools
172(1)
Web Browsers for Blogging
172(1)
Finding Blogs
173(4)
Finding and Reading RSS Feeds
177(1)
Alternative Tools
178(2)
Plug-Ins and Add-Ons
180(1)
Bloggers on Blogging
181(2)
Bloggers Beware
183(14)
Copyright Infringement
184(1)
Fair Use
184(2)
Disclaimers and Disclosure
186(1)
Terms and Conditions
187(3)
Other Blog Legal Issues
190(2)
Crossing the Line
192(1)
On-the-Job Blogging
193(4)
Secrets of Successful Blogs
197(14)
Analysis of Popular Blogs
198(1)
Content, Content, Content
199(2)
Focused Blog Themes
201(1)
Sparking Controversy
202(1)
Comments and TrackBack
203(1)
Personality Plus
204(1)
Design and Layout
205(3)
Blog Design Awards
208(1)
Other Popularity Factors
209(2)
Outside the Blog Box
211(12)
Artsy Blogging
212(1)
Multimedia Blogs
213(2)
Photography Blogs
215(1)
Crafty Blogging
215(2)
Group Blogging
217(2)
Odds and Ends
219(1)
Tech Experiments
220(3)
Blogging for Business
223(14)
Business Internet Tools
224(1)
Business Promotion
225(1)
Customer Relations and Brand Building
226(3)
Collaboration and Team Building
229(2)
Communication up the Value Chain
231(1)
Selling on Blogs
231(2)
Employee Blogging
233(4)
Marketing Your Blog
237(16)
Basics of Online Marketing
238(1)
Permission Marketing
238(2)
Opt In Versus Opt Out
240(1)
Step-by-Step Blog Marketing
241(3)
Blog-Specific Marketing
244(3)
Blog Feeds and Feed Searches
247(2)
Blog-Marketing Tactics and Tools
249(4)
Maintaining Your Blog
253(10)
Time Commitment
254(1)
Quick and Easy Posts
255(2)
Advantages of Archives
257(2)
Backing Up Your Blog
259(1)
When Blog Hosts Shut Down
260(3)
Measuring Blog Traffic
263(10)
Viewer Statistics
264(1)
Blogs with Stats
264(6)
Monitoring Traffic
270(1)
Reviewing Stats
270(1)
Establishing Benchmarks
271(1)
Building on Success
272(1)
Beyond the Blog
273(12)
New Outlets for Bloggers
274(1)
Photo Blogging
274(1)
Audio Blogging and Podcasting
275(3)
Video Blogging
278(2)
Moblogging
280(1)
Handheld Blogging
281(1)
The Future Vision
282(3)
The Impact of Blogging
285(11)
On the Web
286(1)
On Web Publishing
287(1)
On Information Distribution
288(2)
On Our Lives
290(1)
Privacy Issues
291(1)
Emotional Blogging
292(1)
On Society
292(4)
Appendix A. Additional Resources 296(3)
Appendix B. Glossary 299(2)
Index 301

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