Preface |
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About the Author |
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Part I The Fortune at the Bottom of the Pyramid |
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Chapter 1 The Market at the Bottom of the Pyramid |
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3 | (20) |
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The Power of Dominant Logic |
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6 | (4) |
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The Nature of the BOP Market |
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10 | (6) |
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There Is Money at the BOP |
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10 | (3) |
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13 | (1) |
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The BOP Markets Are Brand Conscious |
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14 | (1) |
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The BOP Market Is Connected |
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14 | (1) |
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BOP Consumers Accept Advanced Technology Readily |
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15 | (1) |
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The Market Development Imperative |
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16 | (6) |
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Create the Capacity to Consume |
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16 | (3) |
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The Need for New Goods and Services |
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19 | (1) |
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20 | (1) |
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21 | (1) |
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Benefits to the Private Sector |
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22 | (1) |
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chapter 2 Products and Services for the BOP |
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23 | (24) |
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A Philosophy for Developing Products and Services for the BOP |
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24 | (1) |
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Twelve Principles of Innovation for BOP Markets |
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25 | (3) |
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28 | (18) |
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46 | (1) |
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Chapter 3 BOP: A Global Opportunity? |
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47 | (16) |
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48 | (2) |
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Local Growth Opportunities |
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50 | (2) |
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50 | (2) |
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Local Innovations and Global Opportunity |
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52 | (1) |
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BOP Solutions for Developed Markets |
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53 | (2) |
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Lessons for MNCs from BOP Markets |
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55 | (3) |
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55 | (2) |
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57 | (1) |
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57 | (1) |
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58 | (3) |
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Learning to Live in a Network of Relationships |
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61 | (2) |
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Chapter 4 The Ecosystem for Wealth Creation |
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63 | (14) |
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Market-Oriented Ecosystem |
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65 | (1) |
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Ecosystems for a Developing Country |
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66 | (2) |
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Learning the Sanctity of Contracts |
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68 | (1) |
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Reducing Inequities in Contracts |
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69 | (3) |
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Building Governance Capabilities Among the Poor |
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72 | (5) |
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Chapter 5 Reducing Corruption: |
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Transaction Governance Capacity |
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77 | (1) |
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78 | (3) |
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81 | (2) |
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83 | (2) |
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The Andhra Pradesh e-Governance Story |
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85 | (4) |
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89 | (1) |
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Center for Good Governance |
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90 | (4) |
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94 | (1) |
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Lessons from the Andhra Pradesh Experiment |
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94 | (3) |
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Appendix: List of eSeva Services |
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97 | (2) |
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Chapter 6 Development as Social Transformation |
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99 | (14) |
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Development as Social Transformation |
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100 | (2) |
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Breaking Down Barriers to Communication |
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102 | (3) |
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105 | (1) |
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Gaining Access to Knowledge |
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106 | (1) |
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Identity for the Individual |
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107 | (1) |
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Women Are Critcal for Development |
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108 | (1) |
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Evolving Checks and Balances |
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108 | (1) |
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The Real Test: From the Pyramid to the Diamond |
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109 | (4) |
Part II Innovative Practices at the Bottom of the Pyramid |
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113 | (268) |
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Section I The Market at the Bottom of the Pyramid |
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115 | (54) |
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Casas Bahia: Fulfilling a Dream |
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117 | (30) |
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CEMEX: Innovation in Housing for the Poor |
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147 | (22) |
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Section II Known Problems and Known Solutions: |
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What Is the Missing Link? |
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169 | (2) |
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The Annapurna Salt Story: Public Health and Private Enterprise |
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171 | (36) |
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Selling Health: Hindustan Lever Limited and the Soap Market |
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207 | (34) |
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Section III Known Problems and Unique Solutions |
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241 | (46) |
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Jaipur Foot: Challenging Convention |
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243 | (22) |
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The Aravind Eye Care System: Delivering the Most Precious Gift |
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265 | (22) |
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Section IV Known Problems and Systemwide Reform |
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287 | (72) |
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ICICI Bank: Innovations in Finance |
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289 | (30) |
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The ITC e-Choupal Story: Profitable Rural Transformation |
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319 | (40) |
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On CD | |
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Section V Scaling Innovations |
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359 | (22) |
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361 | (20) |
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Innovations in Energy: E+Co's Investment in Tecnosol |
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On CD | |
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Section VI Creating Enabling Conditions for the Development of the Private Sector |
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On CD | |
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Citizen Centricity: E-Governance in Andhra Pradesh |
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On CD | |
Biography |
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381 | (8) |
Index |
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389 | |
PART III CD |
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35 minutes of video success stories filmed on location in the Bottom of the Pyramid in India, Peru, Mexico, Brazil, and Venezuela |
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Hindustan Lever Limited (4:16) |
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Interactive practices text in PDF format |
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Innovations in Energy: E+Co's Investment in Tecnosol |
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Citizen Centricity: E-Governance in Andhra Pradesh |
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