Global Public Relations : Spanning Borders, Spanning Cultures
by Freitag, Alan R.; Stokes, Ashli QuesinberryPub. Date: 2008-12-22
Publisher(s): Taylor & Francis
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Summary
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Table of Contents
Part 1 Chapter 1: Common Ground Chapter 2: Evolution of the Profession Chapter 3: Theories and Methods Part 2 Chapter 4: Comparative Cultural Metrics Chapter 5: Cultural Comparisons Chapter 6: State of the Profession Part 3 Chapter 7: South and Southeast Asia Chapter 8: China, Japan, and South Korea Chapter 9: The Middle East Chapter 10: Sub-Saharan Africa Chapter 11: Latin America Chapter 12: Central and Eastern Europe Chapter 13: Western Europe and Legacy Countries Chapter 14: Emerging Global Trends
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