The Good Fail Entrepreneurial Lessons from the Rise and Fall of Microworkz
by Latman, Richard KeithEdition: 1st
Format: Hardcover
Pub. Date: 2012-05-08
Publisher(s): Wiley
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Summary
Good Fail is part business story, part guilty pleasure, highlighting one man's very public missteps and the painful lessons learned as a result. Written in a conversational style designed to engage fellow entrepreneurs, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, Richard Keith Latman's maiden company. It also chronicles Latman's long journey back and offers pointed advice about effective business development, negotiating, human resource management and leadership, which he has successful applied at his latest ventures, iMagicLab and Latman Interactive.
Author Biography
Richard Keith Latman is Chief Executive Officer, cofounder of iMagicLab and the Founder of Latman Interactive. Latman drives product development, technology, sales, marketing, and architecture decisions across all iMagicLab/Latman products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past nine years, he has trained tens of thousands of salespeople, written over 275 articles, and spoken at major events and seminars nationwide.
Latman has broad experience in the sales, hardware, software, and services sectors, having spent more than 20 years in senior management roles in the IT industry. Prior to founding iMagicLab, Latman helped start many innovative companies including RetailTRAC (sold to Minow LLC), MicroPOS (sold to Micros), and Microworkz.com.
Table of Contents
| Preface | p. ix |
| Introduction | p. xiii |
| Against All Odds | p. 1 |
| Out of My League | p. 13 |
| From Brides to BeOS | p. 27 |
| Catching the Wave | p. 39 |
| Too Much Too Soon | p. 55 |
| The Fall | p. 61 |
| iToaster | p. 79 |
| Moving On | p. 87 |
| Redemption | p. 101 |
| Epilogue: Nineteen Ways to Avoid a Good Fail | p. 119 |
| Appendix: Forty-Seven Success Stories | p. 139 |
| About the Author | p. 153 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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