In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others'valuable content * Tips and tactics for going way beyond the basics

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s, and started blogging back in 1998, when it was called journaling. Chris co-founded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.

 

Chris lives in Northern Massachusetts.

1.) How Did I Get Here?
2.) The Opportunity of Google+
3.) A Day in The Life
4.) Interviews with Google+ Business Users
5.) First Moves
6.) Circles
7.) Posting in the Stream
8.)  Video, Hangouts, and More 
9.)  A Simple Content Strategy 
10.) The  Warm  Sell
11.) Growing An Audience
12.) Sharing
13.) Power Plays in Google+
14.) Setting up Your Business Page
15.) Feeling Lucky?
16.) What We've Learned So Far
17.) Next Steps