Green Logic
by Isaak,RobertEdition: 1st
Format: Nonspecific Binding
Pub. Date: 1999-01-01
Publisher(s): Lynne Rienner
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Summary
* Provides examples of green business, including Ben and Jerry's, The Body Shop, and the Honey Bee Network * Examines how "Green Logic" works, how it differs from other logic, and how green thinking can create environmentally responsible businesses Isaak's concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, "What does it take to motivate entrepreneurs to design and start up green business?" advances the debate on private and public environmental responsibility.
Author Biography
Robert Isaak has taught at a number of universities, including Johns Hopkins University, Heidelberg University, New York University, The New School for Social Research and Pace University of New York, where he presently is a full-time Professor of Management and International Business.
Table of Contents
| Preface | p. 7 |
| Introduction: Globalization and Ecopreneurship | p. 9 |
| Entrepreneurship, Creativity and Ecodesign | p. 26 |
| Eco-Theories and Government Regulation | p. 54 |
| The Limits of EMAS | p. 84 |
| Ethics: Tractatus Logico-Ecologicus | p. 110 |
| What is to be done? | p. 114 |
| Bibliography | p. 131 |
| Index | p. 137 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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