How to Do Everything with Your eBay Business, Second Edition,9780072261646

How to Do Everything with Your eBay Business, Second Edition

by
Edition: 2nd
ISBN13: 9780072261646
ISBN10: 0072261641
Format: Paperback
Pub. Date: 2005-06-16
Publisher(s): McGraw-Hill Education
List Price: $32.00

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Summary

This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller's account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and "buy it now" pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.

Author Biography

Greg Holden (Chicago, IL) is the founder and owner of his own small business, Stylus Media, which specialises in creating Web pages for other small businesses. He has written extensively on eBay and online auctions as well as e-commerce, especially from the perspective of new business owners or entrepreneurs.

Table of Contents

Acknowledgments xvii
Introduction xix
PART I Get Started with eBay
Become an eBay Auction Expert
3(28)
Set Goals for Your eBay Business
5(6)
Jump-Start a Brand-New Business
5(1)
Find Customers Worldwide
6(1)
Give Yourself a Financial Cushion
7(2)
Uncover Collectors and Specialty Buyers
9(2)
Know How eBay Auctions Work
11(8)
Set a Time Limit
11(3)
Build Customer Trust
14(1)
Provide Clear Images
15(1)
Write Clear Descriptions
16(2)
Decide How You Want to Be Paid
18(1)
Get the Hardware and Software You Need
19(3)
Buy the Right Computer and Monitor
19(1)
Pick a Scanner or Digital Camera
20(1)
Install Web Page and Auction Software
20(1)
Become a Power E-Mail User
21(1)
Follow the Eight-Step eBay Sales Plan
22(9)
Decide What to Sell
22(1)
Set the Price
23(2)
Provide Good Online Photos
25(1)
Pile On the Information
26(1)
Give Good Customer Service
27(1)
Process Those Sales
27(1)
Pay Your eBay Fees
28(1)
Deliver the Goods
28(1)
Where to Find It
29(2)
Start Selling with eBay
31(24)
Learn the Culture of eBay
32(6)
Use eBay's Own Educational Programs
33(3)
Be Encouraged by Success Stories
36(1)
Beware of eBay Scams and Shams
37(1)
Do Your Research
38(4)
Learn by Bidding
40(1)
Pick Items That People Want
40(1)
Pick the Category in Which You Want to Sell
41(1)
Get Registered
42(2)
Pick a Good User ID
42(2)
Create a Secure Password
44(1)
Get the Computer Equipment You Need
44(11)
Internet Connection
45(1)
Computer
46(1)
Monitor
47(1)
Software You'll Need
48(2)
Image Capture Device
50(2)
Handheld Device
52(1)
Protect Your Investment
52(1)
Where to Find It
53(2)
Become an eBay Auctioneer
55(38)
Decision 1: Custom-Design Your eBay Business
57(6)
Sell Part-Time on eBay
57(1)
Become a Full-Time Auctioneer
57(2)
Supplement Web Site Sales
59(1)
Boost Brick-and-Mortar Sales
60(3)
Decision 2: Pick the Auction That's Right for You
63(11)
Review Your Auction Options
64(5)
How to Use Reserve Auctions
69(2)
When to Use Featured Auctions
71(3)
Decision 3: Decide How to Take and Store Auction Photos
74(1)
Decision 4: Figure Out Your Payment Options
75(2)
Should You Use a Payment Service?
75(1)
Should You Accept Checks?
76(1)
Should You Accept Credit Card Payments?
76(1)
Decision 5: Pick Your Shipping Options
77(1)
Conduct Your First Auction
78(9)
Gather Your Materials
78(1)
Do Your Product Research
79(1)
Pick the Right Auction Category
79(1)
Create Your Descriptions
80(2)
Use Listing Designer
82(1)
Monitor Your Sales Activity
83(1)
Close the Deal
84(3)
Keep Your Store Well Stocked
87(6)
Know Your Field
88(1)
Know Where the Good Stuff Is
88(2)
Where to Find It
90(3)
PART II Improve Your Competitive Edge
Tips and Strategies for Online Sellers
93(26)
Work for the Long Term
95(14)
Go Retail
95(2)
Go By the Numbers
97(1)
Develop a Good Reputation
97(5)
Build Your Volume
102(3)
Schedule Your Sales
105(4)
Be Community-Minded
109(2)
Share Information
109(1)
Know Your Competition
109(2)
Relax, It's Only a Sale
111(3)
Shed Your Reserve (Price, That Is)
111(1)
Control When Your Auction Ends
111(1)
Control Your Emotions
112(1)
Resell Items When You Need To
113(1)
Buy Strategically So You Can Resell
114(5)
Drum Up Some Free Advertising
116(1)
Link to Your Web Site, and Vice Versa
116(1)
Where to Find It
117(2)
Spruce Up Your Auction Presentation
119(22)
Create a Sales Template
120(7)
Consider Getting Some Design Help
122(2)
Pick Standard Items
124(1)
Add the Description
125(2)
Fine-Tune Your Descriptions
127(5)
Craft a Compelling Title
128(1)
Do Your Research
129(1)
Generate Excitement
129(1)
Use Your Dictionary
130(2)
Dress Up Your Descriptions
132(2)
Make Your Auction Count with a Counter
134(4)
Use eBay Seller's Assistant
138(3)
Where to Find It
140(1)
Manage Multiple Auctions
141(22)
Start with eBay's Management Tools
142(14)
Speed Things Up with Turbo Lister
144(4)
Use eBay's Selling Manager
148(1)
Create a My eBay Page
149(1)
Use Seller's Assistant
150(6)
Find a Third-Party Auction Manager
156(7)
Auction Services
158(3)
Category-Specific Services
161(1)
Where to Find It
162(1)
Create Your Own Web Pages
163(20)
MeBay: Create an About Me Page
165(8)
Gather Your 411
166(2)
Create Your Page
168(4)
Edit and Spruce Up Your Page
172(1)
Publish Your Own Web Site
173(10)
Use a Free Web Hosting Service
174(2)
Host with Your Own ISP
176(3)
Use a Dedicated Web Host
179(1)
Find the Right Web Site Creation Software
180(1)
Regular Maintenance and Upkeep
181(1)
Where to Find It
182(1)
Create Digital Images That Sell
183(30)
Capture Those Images
184(13)
Use a Digital Camera
187(2)
Purchase a Scanner
189(4)
Set Up Your Photo Studio
193(1)
Give Your Piece a Chance
194(2)
Choose an Image Format
196(1)
Create Images That Attract
197(5)
Choose a Graphics Editor
197(2)
Keep File Size Small
199(1)
Set the Resolution
200(1)
Create Thumbnail Images
201(1)
Take Time with Your Presentation
201(1)
Find a Home for Your Images
202(11)
eBay Picture Services
202(4)
Other Photo Hosts
206(2)
Linking to Your Image
208(1)
Upload Your Image to the Gallery
208(2)
Where to Find It
210(3)
PART III Business Practices for eBay
Accept Payments and Serve Your Customers
213(28)
Provide Customer Service
214(6)
Become an E-Mail Expert
215(5)
Keep It Simple: Checks and Money Orders
220(6)
Accept Good Old-Fashioned Paper
220(6)
Offer PayPal and Other Payment Services
226(6)
Accept Payment with PayPal
227(4)
Accept Payment with BidPay
231(1)
Accept Payment with Moneybookers.com
232(1)
Accept Credit Card Payments
232(6)
The Conventional Way: Set Up a Merchant Account
233(3)
Consider Merchant Account Alternatives
236(1)
Verify Credit Card Data
237(1)
Convert Currency
238(3)
Where to Find It
239(2)
Make Sure Your Goods Reach Their Destination
241(26)
Pack `n' Ship Like a Pro
242(7)
Pack It Right
243(2)
Find Packing Material
245(4)
Choose Your Shipping Options
249(8)
The Big Three Shippers
250(2)
How Much Will It Cost?
252(3)
Obtain Insurance
255(2)
Reach International Buyers
257(10)
Language Considerations
259(1)
Use One of eBay's Global Sites
259(3)
Observe Time-Zone Etiquette
262(1)
Observe Customs Requirements
262(2)
Be Aware of Export Restrictions
264(1)
Where to Find It
264(3)
Meet Other Auction Hounds
267(20)
Use Feedback to Your Advantage
268(3)
Be Courteous, Be Specific
269(1)
Encourage Positive Feedback
269(1)
Defend Negative Feedback
270(1)
Observe Good E-Mail Manners
271(5)
Say Hello and Goodbye
272(1)
Add a Signature File
272(2)
Use Emoticons
274(2)
Frequent eBay's Discussion Boards and Cafes
276(6)
Learn Newsgroup Etiquette
280(1)
Participate in an eBay Group
281(1)
Moderate a Group
282(1)
Send Emergency Messages
282(1)
Give to Charitable Causes
283(4)
Where to Find It
283(4)
PART IV Sell Specialty Items on eBay
Drive Home the Deal on eBay Motors
287(24)
Avoid the Used-Car Lot
289(4)
Experience Not Required (But It Helps)
290(1)
Selling One Singular Sensation
290(3)
Get Your Bankroll Rolling
293(9)
Price Research That Pays Off
294(1)
All Sales Formats Are Not Created Equal
295(3)
Spotlight on Marketing Add-Ons
298(2)
Read the Fine Print
300(2)
Get Your Auction in Gear
302(3)
Sweet Talking Descriptions That Lead to Sweet Deals
303(1)
Get Inspector Gadget on the Scene
304(1)
Drive Home the Deal
305(1)
Complete the Transaction
305(6)
What if You Run into Problems?
305(2)
Drive Your Money to the Bank
307(1)
Transfer Title
308(1)
Let Buyers Decide How to Ship
309(1)
Pay Unto eBay What Is eBay's
309(1)
Where to Find It
310(1)
Auction Off Business Goods and Services
311(20)
Buy or Sell What You Need to Run a Business
315(3)
Buying Business Supplies Online
316(1)
The ``How Tos'' of Selling Off Excess Inventory
316(2)
``Lots'' of Items Mean Lots of Sales
318(4)
Look for Local Buyers
322(2)
Buy Surplus from Uncle Sam
324(1)
Hang Out Your Shingle on eLance
325(6)
Find Freelancers Without Help Wanted Ads
325(2)
Use eLance: A Freelancer's Best Friend
327(2)
Where to Find It
329(2)
Sell at Fixed Price: eBay Stores and Half.com
331(28)
Create an eBay Store
332(11)
Save a Few Bucks
334(1)
Gain Eyeball Space
334(1)
Attract Your Own Customers
334(1)
Do Buy It Now One Better
335(2)
Set Up Shop
337(4)
List Your Sales Items
341(2)
Fix Your Price on Half.com
343(11)
Step 1: Become a Half.com Member
345(2)
Step 2: Pick a Sales Category
347(4)
Step 3: Fill Out the Sales Form
351(3)
Feedback and Customer Service
354(5)
Build a Good Seller Rating
354(1)
Ship Your Goods Promptly
354(3)
Where to Find It
357(2)
Get Instant Results with eBay Live Auctions
359(16)
Get Acquainted with eBay Live Auctions
360(6)
Browse Through Catalogs
361(1)
Search Through Lots and Catalogs (and Lots of Catalogs)
362(1)
Participate in Live Auctions
363(3)
Become a Live Auctions Seller
366(4)
Guaranteeing Authenticity
367(1)
The Longer the Description, the Better
368(2)
Find a Consignment Seller
370(5)
Where to Find It
372(3)
PART V Keep Your eBay Business Running Smoothly
Protect Yourself and Your Customers
375(26)
Control Who Bids and Buys from You
376(8)
Add a Note to Your Description
377(1)
Create a List of Approved Buyers
377(6)
Contact Buyers Who Make You Nervous
383(1)
Build Your Credibility
384(8)
Obtain a Seal of Approval
384(4)
Use ID Verify
388(1)
Obtain a Personal Certificate
388(4)
Keep Your Transactions Trouble Free
392(9)
Offer a Warranty
392(2)
Don't Sell Anything Illegal
394(4)
Steer Clear of Shill Bidding
398(1)
Lloyd's of London Insurance
398(1)
Where to Find It
399(2)
Fulfill Your Accounting and Tax Requirements
401(20)
What's Different about Being Self-Employed?
402(1)
Perform the Basic Accounting Practices
403(7)
Cash-Basis vs. Accrual-Basis Accounting
404(1)
Practice Good Record-Keeping
405(4)
What about Sales Tax?
409(1)
Deduce Your Business Deductions
410(2)
Computer Equipment
411(1)
Your Home Office
411(1)
Internet Connections and Other Fees
411(1)
Find Accounting Help Online
412(1)
Use Accounting Software
413(8)
Pick the Package That's Best for You
414(2)
Keep Your Books Online
416(2)
How Long Should You Keep Your Records?
418(1)
Where to Find It
419(2)
Keep Your eBay Business Legal
421(18)
Copyright and Trademark Concerns
422(10)
Don't Do a Copy-Wrong
423(3)
Avoid Trademark Infringement
426(3)
Add Digital Watermarks
429(1)
Acceptable Use Policies
429(3)
Protect Your Own Trade Name
432(1)
Decide on a Legal Form for Your Business
432(4)
Should You Incorporate?
433(1)
Consider a Sole Proprietorship
434(1)
Opt for a Partnership
435(1)
Comply with Licensing and Trade Restrictions
436(3)
Pay Your License Fees
436(1)
Maintain Your Own and Your Buyers' Privacy
437(1)
Where to Find It
438(1)
What to Do in Case of Trouble
439(14)
If the Transaction Falls Through
440(7)
Deadbeat Bidders/Buyers
441(4)
Bounced Checks
445(1)
Problems with the Seller (Yes, I Mean You)
445(2)
If Problems Occur after You Ship
447(3)
The Buyer Claims Damage
448(1)
The Buyer Just Isn't Satisfied
449(1)
If Problems Occur During the Sale
450(1)
How to Resolve a Dispute
450(3)
Where to Find It
452(1)
Glossary 453(6)
Index 459

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