The Innovation Playbook is positioned at the crossroads of conventional innovation books and books on business excellence. Part I examines innovation in corporate culture today, why innovation fails in this culture, and how failed innovation puts the corporation at risk. Part II starts out by connecting successful innovation to a deep and thorough understanding of the customer. From there, it lays in a process for managing innovation successfully, ending up with a complete formula for building an innovation-centered organization. Along the way it gives plenty of anecdotes and examples of successful-and unsuccessful-innovation, useful and practical tips for corporate executives and innovators to follow, and a complete understanding of successful innovation and how it works. Readers of The Innovation Playbook will be well prepared to get their CIMS certification as well as to implement a successful innovation culture in real corporate life.

Successful inventor and author of the bestselling book The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book, The Digital Media Innovation Playbook.