Intercultural Business

by ;
Format: Paperback
Pub. Date: 1999-09-01
Publisher(s): Barrons Educational Series Inc
List Price: $6.95

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Summary

Books in this growing series advise career-minded men and women on how to get ahead at all levels of management, marketing, and other business undertakings. Business Success titles provide a clear sense of how to work successfully in a corporate environment -- but much of the advice and information also applies to doing business in small companies or as an individual. Highlighted topic headings and amusing, cartoon-style line art add a user-friendly element to these informative books.

This volume emphasizes the importance of understanding rules of social and business etiquette in other cultures, and points out how intercultural knowledge -- or lack of it -- can make or break a business deal. Other topics covered in this book include using social occasions to promote intercultural business, and training employees in intercultural business skills.

Table of Contents

Dedication v
Acknowledgments vii
Preface ix
Introduction x
Why Culture Matters
1(12)
Windows to Other Cultures---and Your Own
13(30)
Writing, Speaking, and Listening in Other Cultures
43(26)
Intercultural Opportunities Within the United States
69(8)
Specifics to Consider When Visiting Other Cultures
77(10)
Intercultural Business Tips by Area Experts
87(32)
Getting Help from Foreign Embassies in the United States
119(8)
Making Contacts Through U.S. Embassies Abroad
127(8)
Excellent Reference Reading for 30 Trading Nations
135(6)
Organizations Providing Cross-Cultural Training for Business
141(6)
Index 147

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