Other versions by this Author
Big Brands Highly Useful February 10, 2014
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"If you want to work for a CPG, you should probably read this in a class or on your own. Most growth is coming from SA and developing nations that are highly price sensitive, but that poses a challenge to companies built upon selling commodity products at a higher margin than commodities. "
Nice textbook March 13, 2011
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Compared to the competition, this textbook is definitely the best in the field. It is a comprehensive college text on the subject of international marketing. It is excellent in that it covers all relevant subject areas in some depth. The book is complete with everything from import, export, culture, supply chain, letter of credit, etc. Anything you name, it got the content.
cool book February 8, 2011
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this book was really cool and i like the way it presents the subject matter. i used a lot of stuff i learned from this book in the real world after i graduated. definitely worth a read for anyone in the marketing industry.
International Marketing:
stars based on
3 user reviews.