The Law of Reputation and Brands in the Asia Pacific
by Kenyon, Andrew T.; Loon, Ng-Loy Wee; Richardson, MeganFormat: Hardcover
Pub. Date: 2012-04-30
Publisher(s): Cambridge Univ Pr
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Summary
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Author Biography
Andrew T. Kenyon is a professor of law and Deputy Dean at the Melbourne Law School, University of Melbourne, where he is also Joint Director of the Centre for Media and Communications Law. Ng-Loy Wee Loon is a professor at the National University of Singapore Law Faculty and the Director of its LLM (IP and Technology) programme. Megan Richardson is a professor of law at the Melbourne Law School, University of Melbourne, where she is also Joint Director of the Centre for Media and Communications Law, and Associate Director- Law of the Intellectual Property Research Institute of Australia.
Table of Contents
| Notes on the contributors | p. vii |
| Foreword | p. xii |
| Editors' preface | p. xiv |
| Trade marks and brands | p. 1 |
| What is the value of a brand to a firm? | p. 3 |
| The social benefits and costs of trade marks and brands | p. 23 |
| Personal reputation | p. 43 |
| Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region | p. 45 |
| No personality rights for pop stars in Hong Kong? | p. 64 |
| Fashioning personality rights in Australia | p. 86 |
| Brands and personality | p. 99 |
| Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration | p. 101 |
| Reproduction rights in US trade mark law | p. 119 |
| From magic charms to symbols of wealth: well-known trade marks in Indonesia | p. 142 |
| Names as brands: moral rights and the 'unreasonable' pseudonym in Australia | p. 156 |
| Measures | p. 179 |
| The use of survey evidence in Australian trade mark and passing off cases | p. 181 |
| The place of expert evidence in unfair competition cases: the Australian experience | p. 203 |
| New horizons | p. 231 |
| Geographical Indications: Europe's strange chimera or developing countries' champion? | p. 233 |
| Branding indigenous peoples' traditional knowledge | p. 253 |
| Index | p. 268 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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