Other versions by this Author
Michel Gutsatz is an international expert in luxury brand management based in Paris. The founder of The Scriptorium Company, a brand strategy agency, he advises investment funds, luxury brands, and retailers in Europe, China, and the United States. Gutsatz developed the MBA in international luxury brand management at ESSEC Business School, and his blog, BrandWatch (michelgutsatz.com), is an acclaimed reference in brand strategy.
Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support
by Chevalier, Michel; Gutsatz, MichelFormat: Hardcover
Pub. Date: 2012-03-27
Publisher(s): Wiley
List Price: $71.00
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Summary
0 0 1 247 1413 John Wiley & Sons#60;/o:Company> 11 3 1657 14.0 Normal 0 false false false EN-US ZH-CN TH Michel Chevalier is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Brand Management and Luxury China, both published by Wiley.
Table of Contents
| Introduction | p. vii |
| Luxury and Brand Power | p. 1 |
| The Distribution Models of Luxury | p. 15 |
| The Different Outlets of Luxury Distribution | p. 37 |
| The Internet as a Channel of Distribution | p. 63 |
| Luxury Store Location | p. 83 |
| Luxury Store Concept and Design | p. 119 |
| Luxury Store Economics | p. 139 |
| Luxury Retail Pricing | p. 169 |
| Customer In-Store Behavior | p. 185 |
| The Importance of Stores in Customer Relationship Building | p. 195 |
| Building Loyalty in Luxury Brands | p. 209 |
| Advertising and Communication | p. 229 |
| The Future of Luxury Brand Retailing | p. 245 |
| Appendix Managing a Store Toolbox | p. 257 |
| Bibliography | p. 291 |
| About the Authors | p. 295 |
| Index | p. 297 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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