| Preface |
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xv | |
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1 | (35) |
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Why Study Business History? |
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3 | (8) |
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11 | (7) |
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Considering Businesswomen |
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18 | (5) |
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Do Business and Government Get Along? |
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23 | (5) |
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Business and the Environment |
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28 | (7) |
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35 | (1) |
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Capitalism in Early America |
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36 | (32) |
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Benjamin Franklin Coaches an Ambitious Tradesman, 1748 |
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38 | (1) |
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John Woolman's Christian Conscience Impels Him to Leave Retailing, 1756 |
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39 | (1) |
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Farmers Ask the Rhode Island Assembly to Regulate Commercial Fishing, 1766 |
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40 | (2) |
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Iron Masters Petition Rhode Island Lawmakers for Water Rights, 1769 |
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42 | (1) |
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Promoter Alexander Cluny Extols Florida's Virtues, 1770 |
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43 | (1) |
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Merchant-Planter Henry Laurens Reflects on Florida's Challenges, 1766 |
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44 | (3) |
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The Entrepreneurial Spirit in Colonial America |
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47 | (8) |
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Farmers and the Anticommercial Impulse in New England |
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55 | (6) |
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Planting East Florida: The Harsh Reality of Mosquito's Bite Plantation |
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61 | (6) |
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67 | (1) |
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Merchants and Commercial Networks in the Atlantic World, 1680--1790 |
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68 | (39) |
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Virginia Merchant-Planter William Fitzhugh Describes His Tobacco Plantation, 1686 |
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71 | (1) |
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Boston Merchant Thomas Hancock Launches a Covert Voyage to Amsterdam, 1742 |
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72 | (1) |
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New York Merchant Gerard G. Beekman Insures Slave Cargo from Africa, 1749 |
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73 | (1) |
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A Hudson's Bay Factor Orders Merchandise for His Indian Customers, 1739 |
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74 | (2) |
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Boston Shopkeeper Lewis Deblois Advertises the Latest London Goods, 1757 |
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76 | (1) |
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Revolutionary Era Merchants Explain the Causes of Inflation, 1779 |
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77 | (1) |
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Tench Coxe Proposes a Chamber of Commerce, 1784 |
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78 | (1) |
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Antifederalist George Bryan Attacks the Merchant Junto, 1788 |
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79 | (1) |
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A Merchant-Speculator Encourages Europeans to Invest in Western Land, 1788 |
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80 | (2) |
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British Merchants, the Slave Trade, and the Transatlantic Economy |
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82 | (5) |
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Fur Trading on the Frontier: The Hudson's Bay Company and Indian Consumers |
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87 | (6) |
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Philadelphia Merchants and the Rise of Federalist Power in the New Nation |
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93 | (12) |
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105 | (2) |
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Public and Private Interests in the Transition to Industrialization, 1790--1860 |
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107 | (30) |
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The Corporation as an Artificial Being, 1809 |
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110 | (1) |
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Corporations and Contracts, 1819 |
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110 | (2) |
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Corporations and Bankruptcy, 1840 |
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112 | (1) |
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The Corporation Becomes an Artificial Citizen, 1844 |
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113 | (1) |
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Nathan Appleton Explains How Banks Benefit Everyone, 1831 |
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113 | (2) |
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William M. Gouge Decries Banks as Corporations, 1833 |
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115 | (3) |
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Baltimore Patriot Supports Government Regulation of Telegraphy, 1845 |
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118 | (1) |
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New York Journal of Commerce Presses for the Privatization of Telegraphy, 1846 |
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119 | (1) |
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The Shape of the Firm: Partnerships and Corporations |
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120 | (5) |
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Financial Innovation in the New Nation |
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125 | (6) |
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Building the First Information Highway: The Deregulation of Telegraphy |
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131 | (4) |
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135 | (2) |
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Doing Business in the Slave South, 1800--1860 |
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137 | (35) |
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A Georgia Planter Instructs His Overseer, 1832 |
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140 | (2) |
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A Carolina Industrialist Explains Why Factories Are Good for the South, 1845 |
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142 | (2) |
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Frederick Douglass Remembers the Slave Trade, 1852 |
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144 | (2) |
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Louisiana's Slave Laws Simplified, 1853 |
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146 | (1) |
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A Virginia Iron Master Hires a Slave Workforce, 1856 |
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147 | (2) |
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Senator James Henry Hammond Declares ``Cotton Is King,'' 1858 |
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149 | (6) |
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The Slave Traders of New Orleans |
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155 | (4) |
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Running Buffalo Forge: Master, Slaves, and the Overwork System |
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159 | (4) |
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James Henry Hammond and the Plantation as a Business Enterprise |
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163 | (7) |
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170 | (2) |
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Inventing American Industry, 1810--1890 |
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172 | (36) |
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Industrialist Kirk Boott Chronicles the Great Achievements at Lowell, 1827 |
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174 | (2) |
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A Factory Girl Leads a Tour of the Lowell Mills, 1845 |
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176 | (2) |
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George S. White, The Moral Influence of Industry, 1836 |
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178 | (2) |
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New York Times Discusses the Morrill Tariff and American Industry, 1861 |
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180 | (3) |
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Atlantic Monthly Visits Pittsburg, the Workshop of the West, 1868 |
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183 | (3) |
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Freeman Hunt, The Ups and Downs of Business, 1856 |
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186 | (1) |
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Andrew Carnegie, How Young Men Can Succeed, 1885 |
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187 | (3) |
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Picturing Progress: An Estey Organ Company Advertising Poster, ca. 1890 |
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190 | (1) |
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Clash of the Titans: Andrew Carnegie and Pittsburgh's Old Iron Masters |
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191 | (5) |
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Progress and the Double Meaning of Industry |
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196 | (6) |
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New York Business Elites and the Civil War |
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202 | (5) |
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207 | (1) |
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Technology in the Age of Big Business, 1870--1920 |
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208 | (32) |
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Technology Enshrined at the World's Fair, 1876 |
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210 | (3) |
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Duplicating Before Xerox: The Rapid Roller Copier, 1897 |
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213 | (1) |
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An Office Supply Company Advertises the Globe Routing System, 1897 |
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214 | (1) |
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A Vice President at the New York Central Railroad Describes Railroad Management as a Manly Profession, 1903 |
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215 | (3) |
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Male and Female Telegraph Operators Go on Strike, 1907 |
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218 | (2) |
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AT&T President Theodore N. Vail Celebrates the Bell System, 1909 |
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220 | (3) |
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How the Business World Adopted the Typewriter |
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223 | (3) |
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Mastering Technology, Channeling Change: The Testing Laboratory at the Pennsylvania Railroad |
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226 | (6) |
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Switchboard Operators or Girl-Free Automation? Gender Stereotypes and Managerial Choice in the Bell Telephone System |
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232 | (7) |
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239 | (1) |
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The Age of the Octopus: Business and the Reform Impulse, 1876--1920 |
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240 | (32) |
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Unionized Workers in the Knights of Labor Demand a Fair Share of American Wealth, 1878 |
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242 | (2) |
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Journalist Henry Demarest Lloyd Exposes the Standard Oil Monopoly, 1881 |
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244 | (3) |
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Sweatshop Conditions Horrify a Factory Inspector, 1893 |
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247 | (1) |
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Industrialist George M. Pullman Explains the Strike at Pullman Palace Car Works, 1894 |
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248 | (2) |
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Sugar King Henry O. Havemeyer Declares the Customs Tariff as the Mother of All Trusts, 1899 |
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250 | (1) |
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President Theodore Roosevelt Advocates Regulation, 1901 |
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251 | (2) |
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``People's Attorney'' Louis D. Brandeis Lashes Out Against the Money Trust, 1913 |
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253 | (1) |
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Goodyear Tire & Rubber Company Applies Human Engineering to the Labor-Capital Problem, 1920 |
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254 | (4) |
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Why Did Some American Businesses Get So Big? |
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258 | (6) |
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Welfare Capitalism at Kodak |
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264 | (7) |
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271 | (1) |
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The Many Faces of Entrepreneurship, 1840--1930 |
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272 | (24) |
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Jewish Immigrant Abraham Kohn Laments His Wanderings as a Peddler, 1842--1843 |
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274 | (3) |
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A Credit Agency Monitors Businesses Nationwide, 1850s--1880s |
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277 | (2) |
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A Cleveland Newspaper Heralds the Peoples' Drug Company as an Achievement for the Negro Race, 1906 |
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279 | (1) |
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Mrs. M. L. Rayne Highlights Proper Business Ventures for Victorian Women, 1893 |
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280 | (1) |
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Christine Frederick Advises Retailers on Selling to Women, 1920 |
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281 | (3) |
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Jewish Merchants, Creditworthiness, and Business Culture |
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284 | (5) |
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Women's Businesses, New and Old |
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289 | (6) |
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295 | (1) |
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Satisfaction Guaranteed? American Business and the Rise of Consumer Society, 1900--1940 |
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296 | (38) |
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John Wanamaker, The Four Cardinal Points of the Department Store, 1911 |
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298 | (2) |
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Victor Talking Machine Company Advertises the Victrola, 1913 |
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300 | (1) |
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Du Pont's Advertising Director Describes the Impact of World War I, 1918 |
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301 | (2) |
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Paul T. Cherington, Putting American Consumers Under the Microscope, 1924 |
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303 | (2) |
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Alfred P. Sloan, Jr., How GM Gets the Facts on Car Buyers and Competes with Ford, 1927 |
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305 | (3) |
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Herbert Hoover Explains How World Trade and Protective Tariffs Ensure American Prosperity, 1928 |
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308 | (3) |
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J. C. Penney, How Chain Stores Benefit Farmers, 1930 |
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311 | (1) |
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National Wholesale Grocers' Association, Why Chain Stores Threaten the Nation's Welfare, 1930 |
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312 | (3) |
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The International Industry of Recorded Sound |
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315 | (6) |
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321 | (6) |
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Mass Marketing Meets Main Street: Department Stores, Mail Order, and the Chain Store Menace |
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327 | (6) |
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333 | (1) |
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Times of Crisis: From the Stock Market Crash Through World War II, 1929--1945 |
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334 | (38) |
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A Wall Street Broker Remembers 1929 |
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337 | (2) |
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NRA's Blue Eagle Displayed in a Restaurant Window, 1934 |
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339 | (1) |
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American Liberty League Vigorously Opposes the New Deal, 1936 |
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340 | (1) |
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CIO Leader John L. Lewis Issues a Forceful Warning to Industry, 1936 |
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341 | (2) |
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GM Managers Work Behind Closed Doors on a Collective Bargaining Policy, 1936 |
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343 | (3) |
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Magazine of Wall Street Assesses Corporate Performance for Investors, 1929--1938 |
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346 | (5) |
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St. Louis Banker Heads the Defense Plant Corporation, 1940--1944 |
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351 | (1) |
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Life Celebrates Henry J. Kaiser and the U.S. Wartime Shipbuilding Program, 1942 |
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352 | (3) |
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Mill and Factory Explains How the Aircraft Industry Recruits Women, 1942 |
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355 | (2) |
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Why the Great Depression Was Great |
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357 | (4) |
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GM, Chrysler, and Unionization |
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361 | (5) |
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World War II and the Birth of the Military-Industrial Complex |
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366 | (5) |
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371 | (1) |
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Postwar Challenges and Opportunities: The Culture of Affluence and the Cold War, 1945--1980 |
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372 | (36) |
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National Association of Manufacturers Outlines a Plan for Postwar Prosperity, 1944 |
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374 | (4) |
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Real Estate Developers Lure Business to the Suburbs, 1948 |
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378 | (1) |
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A Concerned Consumer Asks a Big Businessman About the Price of a Nylon Shirt, 1950 |
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379 | (3) |
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U.S. News and World Report Explains What the Baby Boom Means to the Economy, 1957 |
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382 | (2) |
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Fortune Credits Federal Policies for the Explosion of Motels, 1959 |
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384 | (4) |
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Senator Hubert H. Humphrey Compares R&D Expenditures at Home and Abroad, 1962 |
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388 | (1) |
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Vietnam War Raises Business Hackles, 1971 |
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389 | (4) |
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From Town Center to Shopping Center: The Reconfiguration of Marketplaces in Postwar America |
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393 | (6) |
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Fortress Dixie: Defense Spending and the Rise of the Sunbelt |
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399 | (8) |
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407 | (1) |
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Business and the Public Interest: Corporate Responsibility for Environment, Health, and Safety, 1945--2005 |
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408 | (39) |
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A Prominent Zoologist Speaks About the Threat of the Modern Economy, 1949 |
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411 | (2) |
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Weyerhaeuser Explains the Forest Industry's Practices, 1949 |
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413 | (1) |
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Ralph Nader Blames Detroit Carmakers for Automotive Accidents, 1965 |
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414 | (3) |
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Alcoa CEO Explains the Public Responsibility of Private Enterprise, 1967 |
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417 | (3) |
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Economist Milton Friedman Urges Business to Focus on Profits, 1970 |
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420 | (3) |
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Sun Oil Executive Outlines the Nation's Energy Dilemmas, 1973 |
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423 | (4) |
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A Lawmaker Explains the Necessity for Superfund, 1981 |
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427 | (2) |
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CIGNA Doctor Critiques Tobacco Advertising, 1987 |
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429 | (3) |
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Hawaiians Debate Airport Expansion on Maui, 1996 |
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432 | (4) |
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The Corporation Under Siege |
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436 | (4) |
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The Controversy Over the Kahului Airport |
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440 | (5) |
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445 | (2) |
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The Great Transition from Manufacturing to Services, 1945--2005 |
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447 | (37) |
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Economist Victor R. Fuchs Highlights the Growth of Services, 1965 |
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449 | (1) |
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Investment Bankers Association Predicts a Computer Boom, 1963 |
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450 | (3) |
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Bill Veeck Assesses Baseball's Marketing, 1963 |
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453 | (2) |
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Ray Kroc Explains How He Built the McDonald's Empire, 1968 |
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455 | (3) |
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Journalists Probe Transportation Workers' Lives in the Wake of Deregulation, 1992 |
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458 | (2) |
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Sam Walton, Ten Rules That Worked for Me, 1992 |
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460 | (2) |
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A Congressman Explores Wal-Mart's Labor Practices in the United States and Asia, 2004 |
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462 | (3) |
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We Deliver: Domino's Pizza and the Franchising Method |
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465 | (6) |
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American Airlines Competes After Deregulation |
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471 | (7) |
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478 | (5) |
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483 | (1) |
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American Business in the World, 1945--2005 |
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484 | (36) |
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Fortune Urges Business to Export Capitalism and Democracy, 1947 |
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487 | (4) |
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High Labor Costs and Foreign Competition Confound Steelmakers, 1968 |
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491 | (4) |
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National Industrial Conference Board Evaluates the General Agreement on Tariffs and Trade (GATT), 1969 |
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495 | (2) |
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Pharmaceutical Giant Bristol-Myers Encounters Cultural Differences in Japan and the USSR in the 1970s |
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497 | (2) |
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Time Documents the Agricultural Surplus, 1986 |
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499 | (2) |
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Journalist Thomas L. Friedman Describes McDonald's Global Expansion, 1996 |
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501 | (3) |
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Washington Think Tank Calculates NAFTA's Impact on Jobs, 2001 (table and map) |
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504 | (2) |
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USDA Reports NAFTA's Benefits to Agricultural Exports, 2001 |
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506 | (1) |
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Multinationals and Globalization |
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507 | (8) |
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Exploding the Myths About Offshoring |
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515 | (5) |
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520 | |
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