Managerial Economics
by Keat, Paul; Young, Philip KEdition: 6th
Format: Hardcover
Pub. Date: 2008-10-06
Publisher(s): Prentice Hall
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Summary
KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.
Table of Contents
| Introduction | |
| The firm and its goals | |
| A.Supply and demand | |
| The mathematics of supply and demand | |
| Demand elasticity | |
| Applications of supply and demand | |
| Demand estimation and forecasting | |
| The theory and estimation of production | |
| The production of services | |
| The multiple-input case | |
| Expressing the production function with the use of calculus | |
| The theory and estimation of cost | |
| A mathematical restatement of the short-run cost function | |
| The estimation of cost | |
| Pricing and output decisions: perfect competition and monopoly | |
| The use of calculus in pricing and output decisions | |
| Break-even analysis (volume-cost-profit) | |
| Pricing and output decision: monopolistic competition and oligopoly | |
| Special pricing practices | |
| Game theory and asymmetric information | |
| Capital budgeting and risk | |
| The value of a corporation | |
| The multinational corporation and globalization | |
| Government and industry: challenges and opportunities for today's manager | |
| Managerial economics in action | |
| Beverage industry survey | |
| The business planning process | |
| Beverage industry executives | |
| Statistical and financial tables | |
| Index | |
| Online appendices | |
| Review of mathematical concepts used in managerial economics | |
| Linear programming | |
| Calculations for the time value of money | |
| Solutions to odd-numbered problems | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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