Managing a Nonprofit,9781580626989

Managing a Nonprofit

by
ISBN13: 9781580626989
ISBN10: 158062698X
Format: Paperback
Pub. Date: 2002-07-01
Publisher(s): Adams Media Corp
List Price: $19.95

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Summary

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise "RM" books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building web site traffic to financing.

Author Biography

John Riddle is a freelance writer and author. His byline has appeared in the Washington Post, the New York Times, and dozens of other publications. Mr. Riddle has over ten years of experience in the nonprofit arena both as a fundraising manager and a nonprofit management consultant Tere Drenth, an award-winning author and editor, serves as an adjunct English faculty member at Franklin College (Franklin, Indiana) and has edited more than fifty general-reference books

Table of Contents

Section I: Understanding Nonprofit Agencies
What Is a Nonprofit Agency?
3(6)
The Many Faces of a Nonprofit
IRS Rules and Regulations
Characteristics of a Nonprofit Agency
Crafting a Mission Statement
9(18)
What Is a Mission Statement?
Knowing What to Do with a Mission Statement
Developing a Mission Statement
Reviewing and Refreshing an Existing Mission Statement
Sample Mission Statements
Section II: Guiding a Nonprofit to Success
Building a Nonprofit Team
27(10)
Employees of Nonprofits Are a Breed Apart
What Employees Want
Why Employees Excel or Fail
Finding Volunteers
Case Study: How One Nonprofit Created a Unique Volunteer Program
Working with a Board of Directors
37(8)
Building a Better Board
What Makes a Board Member Tick?
The Board Meeting: Dream or Nightmare?
When Board Members Disagree with You
Improving Your Day-to-day Management Skills
45(10)
Your Career as a Nonprofit Manager
Wearing Multiple Hats
Becoming Super Organized
Time Management Tips for Nonprofit Managers
How Your Schedule Can Make or Break Your Day
Know When to Delegate and When Not To
Letting Go
Paperwork: Corporate Bylaws and Financial Statements
55(46)
Nonprofit Bylaws
Financial Reporting
Where to Find a Great Auditing Firm
Filing Requirements for Nonprofit Agencies
Section III: Fundraising 101(194)
Making Fundraising Your Best Friend
65(12)
A Lesson from the Playground
What Is Fundraising?
Who Is Responsible for Fundraising?
Fundraising as Priority One
How to Start a Fund-raising Program
Fund-raising Software
Special Events
77(28)
What Is a Special Event?
Are Special Events Cost Effective?
Brainstorming for Dollars
Special Event Ideas
Getting on the Sponsorship Train
Keeping Special Event Costs Down
Putting All Your Special Event Ideas Together in an Example
Corporate Donations: Learn the Rules, Reap the Benefits
105(8)
Why Corporations Give
Create Your Own Corporate Information Files
Plot Your Strategy
Begin Your Corporate Contribution Request Campaign
Don't Take ``No'' for an Answer
Raising Operating Funds: Difficult but Not Impossible
How to Make Your Pitch for Support
Cause-related Marketing
Direct Mail
113(16)
Creative Direct-Mail Appeals That Worked: ``No Co, No Show''
Creative Direct-Mail Appeals That Worked: Fund Time at a Mother's Day Tea Party
What Makes a Good Direct-Mail Letter?
Should You Include a Premium?
How Do You Handle Mailing Lists?
How to Select the Right Direct-Mail Service Provider
Understanding Foundations and Endowments
129(6)
What Foundations Are
Understanding the Types of Foundations
Forming an Endowment
Obtaining Grants
135(14)
Getting Ready to Apply for a Grant
Sections of a Grant Proposal
Following Up
Which Way to Government Coffers?
The Board's Role in Fundraising
149(8)
Are All Board Members Responsible for Fundraising?
How to Help Board Members Conquer a Fear of Fundraising
How to Encourage Board Participation in Fundraising
Raising the Roof While Raising Money
Board Fund-raising Manual: Does Your Nonprofit Have One?
Section IV: Marketing, Public Relations, and the Internet
Why Market Your Nonprofit?
157(10)
Fighting Marketing Resistance
How Marketing Differs in the Nonprofit World
Determining Your Marketing Needs
The Six Ps of Marketing
Going Forward with Your Marketing Initiative
Using Advertising
167(6)
Knowing When to Use Advertising
Preparing Public Service Announcements
Advertising Strategies: How to Find Free Expertise and Ad Space
Public Relations
173(6)
How to Create a PR Office on a Shoestring Budget
Ten Ways Your Nonprofit Can Get Free Publicity
Developing Relationships with the Media
Priming Your Staff for PR and Media Coverage
Making the Most of the Internet
179(116)
Building a Nonprofit Home on the Web
Using E-mail
Section V: Appendices
Appendix A Nonprofit Board Assessment Tools
187(12)
Reviewing Assessment Tools
Appendix B Sample Bylaws
199(18)
Appendix C Sample Grant Proposal
217(16)
Appendix D Government Grants
233(62)
Community Foundations by State
Information about Federal Government Grants
Index 295(12)
About the Author-John Riddle 307(2)
About the Author-Tere Drenth 309

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