Your Best Approach to Determining Value If you're buying, selling, or valuing a business, how can you determine its true value? By basing it on present market conditions and sales of similar businesses. The "market approach" to valuing businesses is quickly becoming popular for determining the value of a business or partnership. Praised for its objectivity, the approach is the model most favored by the IRS and the United States Tax Court-as long as it's properly implemented. With Shannon Pratt's The Market Approach to Valuing Businesses, buyers and sellers can best ensure effective market approach implementation. Designed for anyone who needs to carry out or review a market approach to valuation, this book serves as both practical tutorial and handy desk reference. In this comprehensive guide, you'll find information on valuing and its applications, case studies on small and midsize businesses, and a detailed analysis of the latest market approach developments as well as: A critique of U.S. acquisitions over the last 20 years An analysis of the effect of size on value Common errors in applying the market approach Court reactions to the market approach Must-reading for anyone who owns or holds a partial interest in a small or large business or a professional practice, The Market Approach to Valuing Businesses will show you how to successfully reach a fair agreement. www.wiley.com/accounting

SHANNON P. PRATT is a founder and managing director of Willamette Management Associates, the managing owner of Business Valuation Resources, LLC, and a member of the board of directors of Paulson Capital Corp. He holds a doctorate in business administration from Indiana University. Dr. Pratt is author of Business Valuation Body of Knowledge: Exam Review and Professional Reference (Wiley); Cost of Capital: Estimation and Applications (Wiley); and The Lawyers Business Valuation Handbook. He is coauthor of Valuing a Business: The Analysis and Appraisal of Closely Held Companies, Fourth Edition; Valuing Small Businesses and Professional Practices, Third Edition; and Guide to Business Valuations, Tenth Edition. <P>Contributors: <P>STACY ISON (&quot;The Market Approach in the Courts,&quot; Chapter 19) is managing editor of Shannon Pratt&#146;s Business Valuation Update&trade;. DOUG TWITCHELL (&quot;Comparative Financial Analysis,&quot; Chapter 8; &quot;Compiling Useful Market Value Tables,&quot; Chapter 9) and CHAD PHILLIPS (sample cases, Chapters 13 and 14) are comanagers of Pratt&#146;s Stats&trade;. ALINA NICULITA, an intern at Business Valuation Resources, LLC, prepared Appendices A and B. Z. CHRISTOPHER MERCER (&quot;The Quantitative Marketability Discount Model,&quot; Appendix D) is CEO of the Mercer Capital business appraisal firm. PAUL HEIDT, a financial analyst at Business Valuation Resources, LLC, compiled Appendix E.