This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift thats making the old bottom line of corporate profitability the servant of a new master: a new person-centric bottom line of personal profitability or value in my life.So what? No bottom line? No more profit?Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation – containing important elements of both evolution and revolution – is under way, how its undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

<b>Alan</b> <b>Mitchell</b> is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the &#8216;seminal&#8217; book <i>Right Side Up: Building Brands in the Age of the Organized Consumer</i> (HarperCollinsBusiness, 2001). <p> <b>Andreas W. Bauer</b> is Head of Roland Berger Strategy Consultants&#8217; global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus. <p> <b>Dr. Gerhard Hausruckinger</b> is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm&#8217;s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.