Foreword by the Series Editor |
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xvii | |
Preface |
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xix | |
PART ONE Presenting You, Presenting Your Message |
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1 | (44) |
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Oral Presentations in the Realm of Science and Technology |
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3 | (10) |
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Who Are Technical Communicators? |
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3 | (1) |
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The Responsibility of Technical Communicators to the Public |
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4 | (1) |
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Technical Writing versus Technical Presentations |
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5 | (2) |
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7 | (1) |
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Oral Presentations for Technical Communication |
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8 | (1) |
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Using Technologies to Give Technical Presentations |
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9 | (1) |
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10 | (3) |
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13 | (8) |
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What Is Speaking Anxiety? |
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13 | (1) |
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14 | (1) |
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How Your Body Reacts to Anxiety |
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14 | (1) |
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14 | (4) |
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18 | (3) |
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Ethos, Memory, and Delivery |
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21 | (18) |
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Rhetoric as a Framework for Oral Presentations |
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21 | (1) |
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The Classical Rhetorical Canons |
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22 | (2) |
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Ethos: Your Appeal Based on Character and Credibility |
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24 | (6) |
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Memory: Using Your Innate Abilities |
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30 | (2) |
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Delivery: Using Your Body, Voice, and Technology |
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32 | (3) |
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35 | (4) |
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Other Techniques to Build Confidence |
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39 | (6) |
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Join a Local Speechmaking Organization |
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39 | (1) |
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Give Presentations to Children |
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39 | (1) |
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40 | (1) |
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Try Your Ideas in Writing |
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40 | (1) |
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Read Science and Technology Written for General Audiences |
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40 | (1) |
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Pay Attention to Museum Exhibits |
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41 | (1) |
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Attend Presentations and Be a Critic |
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41 | (1) |
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Other Techniques to Build Your Confidence |
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41 | (2) |
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Presenting Saul Carliner, Past President, STC |
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43 | (2) |
PART TWO Audience, Purpose, Beginnings, Endings |
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45 | (58) |
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47 | (14) |
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47 | (1) |
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48 | (3) |
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Important Audience Features |
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51 | (3) |
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International and Cultural Issues |
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54 | (2) |
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Changing to Meet Audience Needs |
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56 | (1) |
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56 | (1) |
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Audience Analysis Worksheet |
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57 | (1) |
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How to Obtain Information about Your Audience |
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58 | (1) |
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59 | (2) |
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61 | (8) |
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Why Are You Giving This Presentation, Anyway? |
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61 | (2) |
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The Situation and Context |
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63 | (1) |
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Types of Presentations in Technical Communication |
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64 | (1) |
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Audience and Purpose Worksheets |
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64 | (2) |
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Purposes, Purposes, Purposes |
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66 | (1) |
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67 | (2) |
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The Importance of a Strong Introduction and Conclusion |
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69 | (14) |
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The Importance of Introductions and Conclusions |
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69 | (2) |
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71 | (5) |
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76 | (3) |
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Memorize the Introduction and Conclusion |
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79 | (1) |
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Strong Introductions and Conclusions |
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80 | (3) |
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The Body of Your Presentation and How to Find Information |
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83 | (20) |
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83 | (3) |
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86 | (6) |
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92 | (1) |
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Previewing the Material for Your Audience |
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93 | (3) |
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Citing Material in Your Presentation |
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96 | (1) |
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97 | (1) |
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98 | (1) |
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The Body of Your Presentation |
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99 | (2) |
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Presenting Daphne Walmer, Technical Communication Manager, Medtronic |
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101 | (2) |
PART THREE Types of Technical Presentations |
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103 | (54) |
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Presentations That Inform |
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105 | (14) |
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What Are Informative Presentations? |
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105 | (2) |
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Types of Informative Presentations in Technical Communication |
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107 | (2) |
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Tips for Creating Effective Informative Presentations |
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109 | (6) |
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Preparing Your First Informative Presentation |
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115 | (1) |
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Informative Presentations |
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116 | (3) |
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Presentations That Persuade and Convince |
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119 | (16) |
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What Are Persuasive Presentations? |
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119 | (1) |
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Types of Persuasive Presentations in Technical Communication |
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120 | (2) |
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Tips for Creating Effective Persuasive Presentation |
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122 | (9) |
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Preparing Your First Persuasive Presentation |
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131 | (21) |
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132 | (3) |
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Presentations That Offer a Strategy or Action Plan |
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135 | (10) |
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What Are Strategy/Action Plan Presentations? |
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135 | (1) |
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Types of Action Plan Presentations in Technical Communication |
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136 | (2) |
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Tips for Creating Effective Action Plan Presentations |
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138 | (4) |
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Preparing Your First Action Plan Presentation |
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142 | (1) |
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Action Plan Presentations |
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143 | (2) |
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Presentations That Explain How to Perform a Task |
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145 | (12) |
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What Are How-To Presentations? |
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145 | (1) |
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Types of How-To Presentations in Technical Communication |
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146 | (1) |
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Tips for Creating Effective How-To Presentations |
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147 | (5) |
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Preparing Your First How-To Presentation |
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152 | (1) |
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Explaining How to Perform a Task |
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153 | (2) |
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Preseting Kevin Kinneavy, Technology Trainer and Manager, Minnesota Education Technology Alliance |
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155 | (2) |
PART FOUR Science, Technology, and Non-Expert Audiences |
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157 | (54) |
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Technical Presentations: Beyond Efficiency |
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159 | (10) |
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Making a Difference in Science/Technology Culture |
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159 | (1) |
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Beyond Efficiency: Technical Communicators and the Public |
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160 | (1) |
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The Introduction: A Good Place to Start |
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161 | (4) |
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Using These Techniques for Oral Presentations |
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165 | (1) |
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166 | (3) |
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Shifting Science and Technology to the Public |
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169 | (14) |
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More Lessons from Science and Technology Journalism |
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169 | (1) |
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170 | (7) |
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Stasis: Shifting Points of Interest |
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177 | (4) |
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Shifting Information to the Public |
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181 | (2) |
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Using Analogy to Explain Technical Ideas |
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183 | (8) |
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183 | (1) |
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The Power of the Familiar |
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184 | (1) |
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Analogies in Scientific and Technical Communication |
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185 | (1) |
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186 | (3) |
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189 | (2) |
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Visual versus Verbal Communication |
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191 | (20) |
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Visual versus Verbal Communication |
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191 | (1) |
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192 | (4) |
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196 | (5) |
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201 | (2) |
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203 | (2) |
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Visual versus Verbal Information |
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205 | (3) |
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Presenting Peggy Durbin, Communication Project Leader, Los Alamos National Laboratory |
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208 | (3) |
PART FIVE Presentations and Technologies |
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211 | (44) |
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Using Presentation Software |
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213 | (14) |
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What Is Presentation Software? |
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213 | (1) |
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The Two Faces of Presentation Software |
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214 | (5) |
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How to Make Presentation Software Work for You (and Not the Other Way Around!) |
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219 | (3) |
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Examples of Presentation Software |
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222 | (1) |
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Using Presentation Software |
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222 | (5) |
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Other Technologies for Oral Presentations |
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227 | (10) |
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227 | (3) |
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230 | (1) |
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231 | (1) |
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Multimedia and Computer-Based Training |
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232 | (1) |
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232 | (1) |
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233 | (1) |
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234 | (1) |
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Other Presentation Technologies |
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234 | (3) |
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Can I Use This Clip Art? Legal and Ethical Issues When Creating Presentations |
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237 | (10) |
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Copying and Scanning Images: A Scenario |
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237 | (1) |
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238 | (2) |
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When and How You Can Use Copyrighted Material |
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240 | (2) |
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Using Material from the Web |
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242 | (1) |
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Using Visuals from Printed Material |
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243 | (1) |
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Even If It's Legal, Give Credit |
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243 | (1) |
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244 | (3) |
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Privacy, Censorship, and Oral Presentations |
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247 | (8) |
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Privacy and Oral Presentations |
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247 | (2) |
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Censorship and Oral Presentations |
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249 | (1) |
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250 | (3) |
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Presenting Lisa Kattan, Lawyer |
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253 | (2) |
Index |
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255 | |