For courses in international business.
This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail).
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction.
NOTE: Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. This ISBN is for a Pearson eText access code plus a loose-leaf print edition (delivered by mail). In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Ricky W. Griffin holds the Blocker Chair in Business and is Distinguished Professor of Management in Mays Business School at Texas A&M University. He has previously served as head of the Department of Management, Executive Associate Dean, and Interim Dean of Mays Business School. After receiving his PhD from the University of Houston in 1978, he joined the faculty at the University of Missouri—Columbia before moving to Texas A&M University in 1981.
Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and has lectured in London, Paris, Warsaw, Geneva, Berlin, Johannesburg, Tokyo, Hong Kong, and Sydney. A member of the Academy of Management, he has served as division chair of that organization’s Organizational Behavior division. He is also a Fellow of the Academy of Management.
Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Jean Phillips) and Business Essentials. He is currently conducting research on talent management and how it is practiced in Canada, Japan, Europe, and the United States, and emergent leadership practices in South Africa.
Michael W. Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. Professor Pustay, who has taught international business for more than three decades, focuses his teaching and research efforts on international business and business—government relations. His work has appeared in professional journals such as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition.
Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the United States, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the US Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.
PART 1: THE WORLD’S MARKETPLACES
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
PART 2: THE INTERNATIONAL ENVIRONMENT
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
PART 3: MANAGING INTERNATIONAL BUSINESS
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
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