The Portable MBA in Entrepreneurship
by Bygrave, William D.; Zacharakis, AndrewEdition: 4th
Format: Hardcover
Pub. Date: 2009-12-02
Publisher(s): Wiley
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Summary
...from an all-star team of top professors and successful businesspeople.
Author Biography
William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Table of Contents
| Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship | p. vii |
| Preface to the Fourth Edition | p. ix |
| About the Contributors | p. xi |
| The Entrepreneurial Process | p. 1 |
| Idea Generation | p. 27 |
| Opportunity Recognition, Shaping, and Reshaping | p. 53 |
| Entrepreneurial Marketing | p. 83 |
| Business Planning | p. 109 |
| Building Your Pro Forma Financial Statements | p. 137 |
| Equity Financing: Informal Investment, Venture Capital, and Harvesting | p. 161 |
| Debt and Other Forms of Financing | p. 197 |
| External Assistance for Start-ups and Small Businesses | p. 225 |
| Legal and Tax Issues | p. 263 |
| Intellectual Property | p. 297 |
| Selling in an Entrepreneurial Context | p. 329 |
| Beyond Start-up: Developing and Sustaining the Growing Organization | p. 355 |
| Franchising | p. 385 |
| Social Entrepreneurship | p. 411 |
| Glossary | p. 437 |
| Index | p. 459 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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