Summary
The Prize Winner of Defiance, Ohio introduces Evelyn Ryan, an enterprising woman who kept poverty at bay with wit, poetry, and perfect prose during the "contest era" of the 1950s and 1960s. Stepping back into a time when fledgling advertising agencies were active partners with consumers, and everyday people saw possibility in every coupon, Terry Ryan tells how her mother kept the family afloat by writing jingles and contest entries. Mom's winning ways defied the Church, her alcoholic husband, and antiquated views of housewives. To her, flouting convention was a small price to pay when it came to securing a happy home for her six sons and four daughters. Evelyn, who would surely be a Madison Avenue executive if she were working today, composed her jingles not in the boardroom, but at the ironing board. By entering contests wherever she found them -- TV, radio, newspapers, direct-mail ads -- Evelyn Ryan was able to win every appliance her family ever owned, not to mention cars, television sets, bicycles, watches, a jukebox, and even trips to New York, Dallas, and Switzerland. But it wasn't just the winning that was miraculous; it was the timing. If a toaster died, one was sure to arrive in the mail from a forgotten contest. Days after the bank called in the second mortgage on the house, a call came from the Dr Pepper company: Evelyn was the grand-prize winner in its national contest -- and had won enough to pay the bank. Graced with a rare appreciation for life's inherent hilarity, Evelyn turned every financial challenge into an opportunity for fun and profit. From her frenetic supermarket shopping spree -- worth $3,000 today -- to her clever entries worthy of Erma Bombeck, Dorothy Parker, and Ogden Nash, the story of this irrepressible woman whose talents reached far beyond her formidable verbal skills is told in The Prize Winner of Defiance, Ohio with an infectious joy that shows how a winning spirit will triumph over the poverty of circumstance.
Author Biography
Terry Ryan, the sixth of Evelyn Ryan's ten children, is the writing half of T. O. Sylvester, a long-running cartoon in the San Francisco Chronicle. The author of two books of poetry, she lives in San Francisco, California.
Table of Contents
Foreword |
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11 | (5) |
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PART ONE |
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16 | (22) |
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38 | (13) |
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51 | (11) |
PART TWO |
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62 | (13) |
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75 | (14) |
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89 | (10) |
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99 | (11) |
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110 | (14) |
PART THREE |
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124 | (16) |
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140 | (20) |
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160 | (22) |
PART FOUR |
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182 | (24) |
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206 | (22) |
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228 | (32) |
PART FIVE |
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260 | (10) |
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270 | (13) |
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283 | (9) |
PART SIX |
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292 | (20) |
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312 | (23) |
Epilogue: A Truckload of Birds |
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335 | (12) |
Afterword |
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347 | |
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Excerpts
Chapter Three: Supermarket Spree Our new home at 801 Washington looked un-furnished even after we moved in. We had no money to buy appliances, let alone furniture. But in the months after winning the Western Auto contest, Mom entered a slew of other contests and won enough things to make the house seem functional: an automatic coffeemaker, a Deepfreeze home freezer, a Westinghouse refrigerator, a Motorola radio, two wall clocks, three wool blankets, a box of household tools, a set of kitchen appliances, and three pairs of Arthur Murray shoes.Many of these prizes were not what Mom had been aiming for. The wall clocks, for example, were seventh prizes in a contest whose first prize was a station wagon. She was always trying to replace the dilapidated family Chevy with something a bit more dependable. Just to start the car most mornings required a ten-person push so Dad could pop the clutch and rumble off to work in a cloud of blue smoke. Even so, the two wall clocks didn't go to waste. Mom gave one to our aunt Lucy and hung the other in the dining room, where it covered a baseball-sized dent of missing plaster that no one would ever own up to.The Westinghouse refrigerator, though, was a first prize in an aluminum foil contest, for which Mom submitted this 25-words-or-less entry on why she liked using Alcoa Wrap: I like strong Alcoa Wrap because Alcoa resists "all thumbs" handling -- stays whole to keep juices and flavors IN, ashes OUT, of cookout meals; deserves merit badge for simplifying Scout cookery. The Deepfreeze home freezer, also a first prize, was gigantic -- four feet high, five feet wide, and three feet deep -- so big it would have been more appropriate in a restaurant or an army mess hall. It looked very empty with just a single gallon of ice cream sitting in the bottom of it. Most of us couldn't even reach the container without falling in. But my mother was ingenious. If we needed clothes, she made them. If we needed a freezer, she won one. If we needed food to fill the new freezer, she was going to win that too.In a Seabrook Farms contest, Mom was awarded a shopping spree at the local Big Chief Supermarket. She submitted her 25-word entry in poem form: Wide selections, priced to please her;Scads of Seabrook's in their freezer,Warmth that scorns the impersonal trend,Stamps "Big Chief" as the housewife's friend. A shopping spree in a supermarket was not what anyone else would have considered a major win, but to Mom it was the answer to our prayers. Our aunt Lucy, a bank teller who lived down the road in Bryan, bought a lot of our weekly groceries, but a freezer filled to capacity would relieve Mom's worries about food for months.Weeks before the scheduled shopping spree, Mom gathered the family around the dining room table to help plan her assault. Dad had fled the scene, increasingly sullen since "Moneybags," his sarcastic nickname for Dick, had won the Western Auto contest."Okay," Mom said, "there are some ironclad rules. First, I've got only ten minutes to grab everything I can.""That's not very long," I said."Just stay in the candy aisle," offered Mike."Second," she said, "everything has to fit in one shopping cart.""One?" Betsy said. "I thought each of us would get a cart.""Third, everything has to be edible.""Bruce will eat anything," said Rog."Open your mouth, Rog," Bruce said, clenching his fist. "I've got your lunch right here."As they lunged across the table at each other, Mom yelled, "Knock it off, you two! I'm not finished." They sat back down, trading menacing stares as Mom continued."Fourth," she said, "only one of everything. I can get different sizes of the same brand, or same sizes of different brands, but only one of each brand and size.""The list would have been shorter," said Dick, "if they'd listed the things you can have.""It'