Propaganda and Persuasion,9780761911470

Propaganda and Persuasion

by ;
Edition: 3rd
ISBN13: 9780761911470
ISBN10: 0761911472
Format: Paperback
Pub. Date: 1999-07-01
Publisher(s): Sage Publications, Inc
List Price: $50.95

Buy Used

Usually Ships in 24-48 Hours
$38.21
Add to Cart

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

New Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Buy from our Marketplace starting at $13.98

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

Table of Contents

Preface to the First Edition vii
Preface to the Second Edition xi
Preface to the Third Edition xv
Acknowledgments xviii
What Is Propaganda, and How Does It Differ From Persuasion?
1(46)
Propaganda Through the Ages
47(50)
Propaganda Institutionalized
97(64)
Propaganda and Persuasion Examined
161(42)
Propaganda and Psychological Warfare
203(76)
How to Analyze Propaganda
279(20)
Propaganda in Action: Four Case Studies
299(70)
How Propaganda Works in Modern Society
369(12)
References 381(20)
Author Index 401(6)
Subject Index 407(22)
About the Authors 429

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.