Reaching Audiences : A Guide to Media Writing
by Yopp, Jan Johnson; McAdams, Katherine C.; Thornburg, Ryan M.Edition: 5th
Format: Paperback
Pub. Date: 2009-03-24
Publisher(s): Pearson
Other versions by this Author
List Price: $134.00
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media. This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing todayrs"s ever-changing media environment, this book is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.
Table of Contents
| The Components Of Good Writing | |
| Writing for Today's Audiences Reaching Audiences Knowing Audiences The Writing Process Explained | |
| Tools for Writers: Spelling, Grammar, Style, and Math Spelling in the Computer Age Grammar To the Rescue Grammar Problems Up Close Math for Journalists Suggested Readings | |
| Editing, Editing, Editing Watching Style Editing Responsibilities Editing for Online and Other Formats Putting the Rules in Practice | |
| Guidelines for Good Writing Watchwords of Writing Keys to Good Writing Words Sentences Paragraphsndash;Short Paragraphs The Way to Clearer Writing | |
| Constructing The Message | |
| Getting to the Point What's the Point? In the Beginning Comes the Lead News Elements News Values General Rules for Leads Summary Leads Other Lead Formats Writing Leads for Online Media Choosing a Lead Type nbsp; | |
| Beyond the Lead: Writing the Message The Inverted Pyramid Organizing a Story News Peg and Nut Graph Other Organizational Styles Unifying Writing | |
| Producing Online Content The World Goes Online Electronic Media Then and Now Whatrsquo;s Different about Online Content The Components of a News Site Structuring Messages Online Challenges and Opportunities | |
| Beyond Breaking News News versus Feature Obituaries Speech Stories | |
| Gathering Information | |
| Research and Observation Getting Started Government Sources Online Research Observation | |
| Interviewing, Quotes, and Attribution Interviewing as a Challenge Research Before Interviewing Getting the Interview Writing the Questions Conducting an Interview Selecting and Using Quotes More on Attribution | |
| Recognizing Bias and Stereotypes The Bias Habit Considering Specific Groups Overcoming Bias in W | |
| Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.