Responsible Marketing : Marketing Ethics
by Van de Ven, BerFormat: Hardcover
Pub. Date: 2011-04-08
Publisher(s): Routledge
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Summary
Providing students of ethics and marketing with a comprehensive overview of a complex and important subject area, this text illuminates ideas about communication and the moral responsibility of a person sending a message to the world.
Table of Contents
1. Corporate Social Responsibility and the Ethics of Communication 2. Global Brands and Human Rights 3. Responsible Marketing 4. Pricing and Fairness 5. Distribution 6. Product Responsibility and the Duty to Inform 7. The Marketing of Responsibility: Threats and Opportunities 8. The Ethics of Advertising 9. Are You Being Served? 10. Becoming (Too) Intimate with the Customer 11. Advertising, Culture, Identity and Happiness
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