A rigorous, yet readable approach to contemporary research
REVEL™ for Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research — descriptive, correlational, experimental, and quasi-experimental research — and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Mark Leary offers explanation and examples to not only add interest, but also make the material more understandable. In REVEL for the Seventh Edition, you’ll continue to find boxes on “Developing Your Research Skills” and “Behavioral Research Case Studies,” now joined by “Ethical Issues in Analyzing Data and Reporting Results” sections, to provide practical examples and pique curiosity. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the text.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Mark R. Leary (Ph.D., University of Florida, 1980) is Garonzik Family Professor of Psychology and Neuroscience at Duke University and Director of the Interdisciplinary Behavioral Research Center. Prior to moving to Duke in 2006, Dr. Leary taught at Denison University, the University of Texas at Austin, and Wake Forest University, where he was department chair.

 

Dr. Leary’s research and writing has centered on social motivation and emotion, with an emphasis on people’s concerns with interpersonal evaluation and the negative effects of excessive self-focused thought. He has published 12 books and more than 200 scholarly articles and chapters on topics such as self-presentation, self-attention, social emotions (such as social anxiety, embarrassment, and hurt feelings), interpersonal rejection, and self-esteem. His books include: Social Anxiety, Interpersonal Rejection, The Social Psychology of Emotional and Behavioral Problems, Self-Presentation, Introduction to Behavioral Research Methods, Handbook of Self and Identity, and The Curse of the Self.  

 

In addition to serving on the editorial boards of numerous journals, Dr. Leary was founding editor of Self and Identity, editor of Personality and Social Psychology Review, and President of the Society for Personality and Social Psychology. He is a Fellow of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology. He was the recipient of the 2011 Lifetime Career Award from the International Society for Self and Identity and the recipient of the 2015 Scientific Impact Award from the Society for Experimental Social Psychology.

1. Research in the Behavioral Sciences

2. Behavioral Variability and Research

3. The Measurement of Behavior

4. Approaches to Psychological Measurement

5. Selecting Research Participants

6. Descriptive Research

7. Correlational Research

8. Advanced Correlational Strategies

9. Basic Issues in Experimental Research

10. Experimental Design

11. Analyzing Experimental Data: Basic Concepts

12. Statistical Analysis

13. Quasi-Experimental Designs

14. Single-Case Research

15. Ethical Issues in Behavioral Research

16. Scientific Writing