Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.

Selling Good Design : Promoting the Modern Interior
by FRIEDMAN, MARILYN F.Rent Book
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Summary
Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.
Author Biography
Table of Contents
Introduction | p. 4 |
Commerce and Culture Join Forces | p. 12 |
The 1927 Macy's Exposition of Art in Trade | p. 20 |
Model Rooms At John Wanamaker and Macy's | p. 30 |
Exhibitions at Abraham & Straus and Frederick Loeser & Co. | p. 42 |
Lord and Taylor Presents An Exposition of Modern French Decorative Art | p. 54 |
The International Exposition of Art in Industry at R. H. Macy & Co., 1928 | p. 74 |
B. Altman & Co. Presents An Exhibition of 20th Century Taste | p. 112 |
America Embraces Modern Design | p. 128 |
Chapter Notes | p. 132 |
Bibliography | p. 139 |
Index | p. 142 |
Table of Contents provided by Ingram. All Rights Reserved. |
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