Selling Good Design : Promoting the Modern Interior

by
Format: Hardcover
Pub. Date: 2003-12-15
Publisher(s): Rizzoli
List Price: $50.00

Rent Book

Select for Price
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects.

Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.

Author Biography

Marilyn F. Friedman is an art historian with expertise in twentieth-century interiors and decorative arts. She holds a master in arts from the Cooper-Hewitt National Design Museum, Smithsonian Institution, and Parsons School of Design. She lectures widely on twentieth-century interiors and decorative arts.

Table of Contents

Introductionp. 4
Commerce and Culture Join Forcesp. 12
The 1927 Macy's Exposition of Art in Tradep. 20
Model Rooms At John Wanamaker and Macy'sp. 30
Exhibitions at Abraham & Straus and Frederick Loeser & Co.p. 42
Lord and Taylor Presents An Exposition of Modern French Decorative Artp. 54
The International Exposition of Art in Industry at R. H. Macy & Co., 1928p. 74
B. Altman & Co. Presents An Exhibition of 20th Century Tastep. 112
America Embraces Modern Designp. 128
Chapter Notesp. 132
Bibliographyp. 139
Indexp. 142
Table of Contents provided by Ingram. All Rights Reserved.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.