The Smart Branding Book How to build a profitable and resilient brand,9781911687702

The Smart Branding Book How to build a profitable and resilient brand

by
ISBN13: 9781911687702
ISBN10: 1911687700
Format: Paperback
Pub. Date: 2023-07-04
Publisher(s): LID Publishing
List Price: $13.81

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Summary

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’ re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

Author Biography

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

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