Social Media Marketing for Dummies
by Singh, Shiv; Diamond, StephanieEdition: 2nd
Format: Paperback
Pub. Date: 2012-04-03
Publisher(s): For Dummies
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Summary
Social Media Marketing For Dummies, 2nd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 300-page guide - perfect for time-pressed marketers. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics. The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.
Table of Contents
Introduction 1
Part I: Getting Social with Your Marketing 7
Chapter 1: Understanding Social Media Marketing 9
Chapter 2: Discovering Your SMM Competitors 31
Chapter 3: Getting in the Social Media Marketing Frame of Mind 53
Part II: Practicing SMM on the Social Web 73
Chapter 4: Launching SMM Campaigns 75
Chapter 5: Developing Your SMM Voice 95
Part III: Reaching Your Audience via Mainstream Social Platforms 111
Chapter 6: Finding the Right Platforms 113
Chapter 7: Exploring SMM Strategies for Facebook 127
Chapter 8: Marketing on Twitter 139
Chapter 9: Creating a YouTube Strategy 153
Chapter 10: Making foursquare Work for You 167
Chapter 11: Considering LinkedIn 175
Chapter 12: Viewing Google through a Different Lens 193
Chapter 13: Marketing via Niche Networks and Online Communities 203
Chapter 14: Accounting for the Influencers 219
Part IV: Old Marketing Is New Again with SMM 235
Chapter 15: Practicing SMM on Your Website 237
Chapter 16: Becoming an Authentic and Engaged Advertiser 255
Chapter 17: Building an SMM Mobile Campaign 271
Chapter 18: Energizing Your Employees for Social Media Marketing 293
Chapter 19: Applying Metrics to the SMM Realm 309
Chapter 20: Understanding Social Media Governance and Tools 329
Chapter 21: Moving Towards Real-Time Marketing 339
Part V: The Part of Tens 349
Chapter 22: Ten SMM Best Practices 351
Chapter 23: Ten Common SMM Mistakes 357
Chapter 24: Ten SMM-Related Must-Read Blogs 363
Chapter 25: Ten Top SMM Tools 367
Index 371
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