This is the 3rd edition provides a conceptually integrated undergraduate introduction to social psychology, in which the focus is on underlying processes that operate across topics, rather than treating each topic in isolation. It is contemporary, comprehensive and relevant to social psychology students' and instructors' needs. All traditional topics in social psychology are covered and emerging hot topics have been introduced. As with the previous edition, there is a strong focus on Methodology and deeper explanation of impact norms than the simplistic coverage of the competitors. The integrative approach, together with inclusion of some non-US perspectives, reflect the increased cross-disciplinary developments and internationalization of the field. Following extensive reviewer feedback, pedagogical features have been refined and include chapter summaries, margin glossaries, tables, graphs, photograph, an Advance Organizer and an Integrative Organizer. An attractive two-color,student-friendly format and lively, accessible narrative by two leading US scholars makes this text among the most acclaimed on the market. Supplementary materials An extensive online Student Learning Package (SocSLP) is in development, which will include: Revision Notes; Interactive exercises; Simulations of key experiments; Active reference links to articles in Psychology Press journals; Revision MCQ test banks; Fill-in-the-blank questions; Key term definitions; Case studies; Research activities; weblinks; References to classic research articles in Social Psychology: A General Reader edited by Kruglanski & Higgins. Instructors resources will be free-of-charge to lecturers who adopt the book and will include Powerpoint lecture slides and MCQ test creator