Starting an Online Business for Dummies
by Holden, GregEdition: 7th
Format: Paperback
Pub. Date: 2013-07-10
Publisher(s): For Dummies
Other versions by this Author
List Price: $24.99
Buy New
Usually Ships in 8 - 10 Business Days.
$24.97
Rent Book
Select for Price
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Author Biography
Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.
Table of Contents
Introduction 1
Part I: Launching Your Online Business 9
Chapter 1: New Tools and Strategies for Your Online Business 11
Chapter 2: Opening Your Online Business 31
Chapter 3: Choosing and Equipping Your New E-Business 57
Chapter 4: Selecting Your E-Commerce Host and Design Tools 79
Part II: Creating a Business Website 107
Chapter 5: Organizing Your Business Presence and Attracting Customers 109
Chapter 6: Making Shopping Easy on Your E-Commerce Site 147
Chapter 7: Accepting Payments 173
Chapter 8: Communicating with Customers and Building Loyalty 197
Chapter 9: Sourcing Worldwide for Your Business 219
Part III: Social Networking and Marketing 233
Chapter 10: Advertising and Publicity: The Basics 235
Chapter 11: Search Engine Optimization 257
Chapter 12: Location, Location, Location Marketing 283
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299
Part IV: Expanding Beyond Your Website 313
Chapter 14: Selling on Amazon.com and eBay 315
Chapter 15: Moving to Specialty Marketplaces 347
Chapter 16: Managing and Growing Your Online Business 365
Part V: Keeping Your Business Legal and Fiscally Responsible 379
Chapter 17: Keeping It All Legal 381
Chapter 18: Online Business Accounting Tools 397
Part VI: The Part of Tens 413
Chapter 19: Ten Ways to Reach Mobile Shoppers 415
Chapter 20: Ten Ways to Develop a Platform 421
Index 427
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.