Other versions by this Author
| Market-Driven Strategy | |
| Enterprise Rent-A-Car | p. 14 |
| Coca-Cola (Japan) Company | p. 27 |
| Battered Women Fighting Back! | p. 36 |
| Wind Technology | p. 45 |
| The Metropolitan Museum of Art | p. 51 |
| California Valley Wine Company | p. 66 |
| Market Orientation and Organizational Learning | |
| Navistar International Transportation Corporation | p. 87 |
| Floral Farms | p. 97 |
| Quality Plastics International S.A. de C.V. | p. 104 |
| Food Lion, Inc. | p. 111 |
| Banco Nacional de Comercio Exterior, S.N.C. | p. 122 |
| Optical Fiber Corporation | p. 132 |
| Growth Strategies | |
| Golden Valley Microwave Foods, Inc. | p. 152 |
| Blockbuster Entertainment Corporation | p. 159 |
| SystemSoft Corporation | p. 172 |
| Angostura Bitters, Inc. | p. 183 |
| The Bacova Guild, Ltd. | p. 191 |
| The Faith Mountain Company | p. 206 |
| Market Target Strategies | |
| Amtech Corporation | p. 238 |
| During AG (Fottle) | p. 250 |
| Murphy Brewery Ireland, Limited | p. 264 |
| Shorin-Ryu Karate Academy | p. 279 |
| LoJack Corporation | p. 295 |
| Algonquin Power and Light Company | p. 307 |
| Marketing Relationship Strategies | |
| ABB Traction Inc. | p. 323 |
| Ambrosia Corporation-San August | p. 332 |
| Electro-Products Limited | p. 347 |
| Southern Home Developers | p. 354 |
| Konark Television India | p. 365 |
| Powrtron Corporation | p. 375 |
| Taurus Hungarian Rubber Works | p. 385 |
| Marketing Program Development | |
| Dunkin' Donuts | p. 411 |
| Rollerblade, Inc. | p. 418 |
| L'Oreal Nederland B.V. | p. 424 |
| Apache Power, Inc. | p. 434 |
| Capital | p. 440 |
| National Breweries | p. 461 |
| Chemical Additives Corporation-Specialty Products Group | p. 469 |
| Planning, Organizing, and Implementing Marketing Plans and Assessing Performance | |
| CUTCO International | p. 491 |
| Yoplait USA | p. 521 |
| Cima Mountaineering, Inc. | p. 527 |
| Longevity Healthcare Systems, Inc. | p. 544 |
| La-Z-Boy Chair Company | p. 559 |
| Bear Creek Golf Range | p. 576 |
| Wentworth Industrial Cleaning Supplies | p. 591 |
| Marketing Financial Analysis | p. 606 |
| Guide to Case Analysis | p. 612 |
| Index of Cases | p. 623 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
Strategic Marketing Management Cases
by Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria LynnFormat: Paperback
Pub. Date: 2001-09-01
Publisher(s): McGraw-Hill College
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