|
Current Problems and Requirements |
|
|
1 | (9) |
|
|
1 | (6) |
|
|
7 | (2) |
|
Business Management Background |
|
|
9 | (26) |
|
Tasks of Strategic and Operational Enterprise Management |
|
|
9 | (9) |
|
Environment and Enterprise Analysis |
|
|
10 | (1) |
|
|
11 | (4) |
|
Operationalization of Strategies |
|
|
15 | (1) |
|
|
16 | (1) |
|
Operational Performance Measurement |
|
|
17 | (1) |
|
|
17 | (1) |
|
Communication with Stakeholders |
|
|
18 | (1) |
|
|
18 | (9) |
|
|
27 | (2) |
|
Customer Relationship Management |
|
|
29 | (2) |
|
|
31 | (4) |
|
Business Management Instruments |
|
|
35 | (34) |
|
Instruments for Strategic Enterprise Management |
|
|
35 | (10) |
|
Enterprise and Competition Analysis |
|
|
35 | (1) |
|
|
36 | (1) |
|
|
37 | (1) |
|
|
38 | (1) |
|
|
39 | (2) |
|
|
41 | (4) |
|
Instruments for Operational Enterprise Management |
|
|
45 | (7) |
|
|
45 | (2) |
|
Contribution Margin Accounting |
|
|
47 | (2) |
|
|
49 | (1) |
|
|
50 | (1) |
|
|
51 | (1) |
|
Instruments for Combined Strategic and Operational Enterprise Management |
|
|
52 | (17) |
|
|
52 | (1) |
|
|
53 | (5) |
|
|
58 | (4) |
|
|
62 | (2) |
|
|
64 | (5) |
|
Information Technology Instruments |
|
|
69 | (10) |
|
Data Warehouse (Information Warehouse) |
|
|
69 | (2) |
|
Online Analytical Processing (OLAP) |
|
|
71 | (2) |
|
|
73 | (2) |
|
Analytical Application Systems |
|
|
75 | (1) |
|
|
76 | (1) |
|
Personalized Enterprise Portals |
|
|
77 | (2) |
|
Components of the SAP Solution |
|
|
79 | (98) |
|
|
79 | (8) |
|
Strategic Enterprise Management |
|
|
87 | (61) |
|
SEM Business Planning and Simulation (SEM-BPS) |
|
|
88 | (1) |
|
General Aspects of Implementation |
|
|
88 | (2) |
|
Integrated Planning Applications |
|
|
90 | (10) |
|
Modeling Planning Structures |
|
|
100 | (1) |
|
Generic Planning Functions |
|
|
101 | (1) |
|
User Interfaces for Planning |
|
|
102 | (3) |
|
|
105 | (1) |
|
Organization and Coordination of Planning |
|
|
106 | (2) |
|
SEM Business Consolidation (SEM-BCS) |
|
|
108 | (1) |
|
Modeling Consolidation Structures |
|
|
108 | (2) |
|
Collecting and Preparing Reported Financial Data |
|
|
110 | (3) |
|
Consolidation of the Financial Data |
|
|
113 | (1) |
|
|
114 | (2) |
|
SEM Corporate Performance Monitor (SEM-CPM) |
|
|
116 | (1) |
|
|
116 | (9) |
|
|
125 | (2) |
|
|
127 | (3) |
|
|
130 | (3) |
|
|
133 | (4) |
|
SEM Stakeholder Relationship Management (SEM-SRM) |
|
|
137 | (1) |
|
Stakeholder Contact Management |
|
|
137 | (3) |
|
|
140 | (1) |
|
Stakeholder Communication System |
|
|
141 | (2) |
|
|
143 | (1) |
|
|
144 | (1) |
|
SEM Business Information Collection (SEM-BIC) |
|
|
145 | (1) |
|
Information Request Builder |
|
|
145 | (1) |
|
|
146 | (1) |
|
|
146 | (2) |
|
|
148 | (29) |
|
|
149 | (8) |
|
Customer Relationship Analytics |
|
|
157 | (6) |
|
|
163 | (4) |
|
Product Lifecycle Analytics |
|
|
167 | (4) |
|
Human Resources Analytics |
|
|
171 | (6) |
|
|
177 | (12) |
|
|
177 | (3) |
|
Henkel Surface Technologies |
|
|
180 | (4) |
|
|
184 | (5) |
|
|
189 | (8) |
|
Interview with David P. Norton |
|
|
189 | (5) |
|
|
194 | (3) |
List of Abbreviations |
|
197 | (4) |
Bibliography |
|
201 | (8) |
Glossary |
|
209 | (6) |
Index |
|
215 | |