W. W. Norton Company is pleased to announce the Fifth Edition of Successful Writing by Maxine Hairston and Michael Keene. This new rhetoric builds on the strengths of earlier editions, offering students clear and useful suggestions for strengthening their writing and showing them how they can develop a piece of effective writing through a process that is manageable and reliable. In the twenty years since the first edition of Successful Writing, the elements of good writing have not changed. But the kinds of writing college students now do and the ways they deliver their writing have changed a great deal. Students today still write essays and research papers, but they also create Web sites, give oral presentations (and thus write and design PowerPoint slides), produce brochures, and of course write a lot of email. The new edition of Successful Writing offers students the kind of sensible, real-world advice they need for these and many other writing situations