The Tech-savvy Real Estate Agent,9780321413666

The Tech-savvy Real Estate Agent

by
Edition: 1st
ISBN13: 9780321413666
ISBN10: 0321413660
Format: Paperback w/CD
Pub. Date: 2006-01-01
Publisher(s): Peachpit Press
List Price: $29.99

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Summary

Today's technology provides all kinds of new opportunities for real estate agents and brokers to reach and serve clients effectively. Clients these days are comfortable using technologies such as the Web, e-mail, mobile phones with cameras and text messaging, and software calculators-and they expect the same of their agents and brokers. This book and its companion CD-ROM are packed with extra resources, such as a glossary, quizzes, checklists, and templates to help put your technology strategy to work, manage your market, and better serve both buyers and sellers. Implementing even a few of the practical, real-world strategies in this book-written by a fellow realtor-will help you get a leg up on the competition, so you can focus on applying your expertise to selling real estate and serving your clients. Book jacket.

Table of Contents

PART 1 Creating The Right Work Environment 1(76)
Chapter 1: The Right Office Tools
3(30)
Choosing the Right Hardware
4(8)
Selecting a PC
4(2)
Selecting Additional Drives
6(2)
Faxing, Printing, Scanning, and Copying
8(2)
Selecting a Digital Camera
10(2)
Choosing the Right Software
12(15)
Selecting Office Productivity Software
12(1)
Selecting System Utilities
13(2)
Selecting Page Layout Software
15(1)
Selecting PDF Creation Software
16(1)
Selecting Image Editing Software
17(1)
Selecting E-Mail Client and Web Client Software
18(2)
Selecting Contact and Schedule Management Software
20(1)
Selecting Bulk E-Mail and Campaign Management Software
21(1)
Selecting Web Creation and Editing Software
22(2)
Selecting Accounting and Tax Software
24(1)
Selecting Real Estate Forms Software
25(2)
Selecting CD Creation Software
27(1)
Making Your Home Office Safe and Comfortable
27(3)
Getting Effective Technical Support
30(3)
Chapter 2: The Right Connections
33(20)
Choosing the Right Phones
34(6)
Working with Multiple Phone Lines
34(2)
Selecting Phone Equipment
36(2)
Selecting Cell Phones
38(2)
Choosing the Right Internet Connections
40(8)
High-Speed Access at Home
40(3)
High-Speed Access on the Road
43(3)
Securing Your Connections
46(2)
Working in Multiple Locations
48(5)
Centralizing Your Connections
48(2)
Working with Multiple Computers
50(1)
Managing Messages
51(2)
Chapter 3: Working with Electronic Media
53(24)
Working with Digital Photography
54(7)
What to Know When Taking Pictures
54(2)
How to Deal with Image Files and Formats
56(2)
How to Adjust Image Attributes
58(3)
Working with Electronic Documents
61(6)
Creating Electronic Documents
62(2)
Annotating and Editing Electronic Documents
64(1)
Distributing Electronic Documents
65(2)
Working with Print Layout Tools
67(7)
Tips for Using Microsoft Word
68(2)
Tips for Using Microsoft Publisher
70(1)
Tips for Using Adobe InDesign
71(3)
Working with Web Creation Tools
74(3)
PART 2 Marketing Yourself More Effectively 77(74)
Chapter 4: Effective Web Sites
79(18)
Setting Up a Web Presence
80(5)
Getting Your Own Site
80(1)
Using Your Broker's Site
81(1)
How to Set Up Your Site
82(3)
Elements of a Good Site
85(12)
Keep the Goal in Mind
85(3)
Sources for Content
88(1)
Using Property Information
88(5)
Providing Mortgage Tools
93(1)
Providing Other Information
94(3)
Chapter 5: Online Marketing Techniques
97(16)
Leading People to Your Site
98(10)
List Your Site Everywhere
98(1)
Be Sure That Search Engines Find You
98(4)
Participate in Local Sites
102(3)
Consider Web Advertising
105(3)
Outreach via E-Mail
108(5)
E-Mail Marketing Issues
108(2)
Tips for Creating E-Mails
110(3)
Chapter 6: High-Tech Marketing Collaterals
113(20)
A Range of High-Tech Options
114(1)
Working with Virtual Tours
115(8)
Creating Slide Show Tours
116(6)
Creating Video Tours
122(1)
Working with Disc Tours
123(4)
Content Options for Disc Tours
123(2)
Creating Audio Narrations
125(1)
Creating DVDs for TV Display
126(1)
Working with Property Web Sites
127(3)
Present Web Sites or Web Pages?
127(2)
Recommended Property Site Contents
129(1)
Working with Seller Presentations
130(2)
Working with Other Options
132(1)
Chapter 7: Managing Marketing Campaigns
133(18)
Where Technology Can Help
134(1)
Building Contact Lists
134(4)
Managing Your Contacts
136(1)
Differentiating Active and Passive Contacts
137(1)
Delivering Campaign Materials
138(11)
Transferring Contact Lists
138(6)
Sending E-Mail Campaigns
144(2)
Easing Print Material Creation and Delivery
146(3)
Evaluating Campaigns' Effectiveness
149(2)
PART 3 Facilitating Your Communications 151(28)
Chapter 8: Managing Your Contacts
153(12)
Using Contact Managers and Databases
154(5)
Collecting Information Consistently
155(1)
Keeping Information in Sync
155(4)
Using Communications Services
159(6)
Consolidating Communications Conduits
159(2)
Increasing Your Reach
161(4)
Chapter 9: Communicating Better with Clients
165(14)
Where Technology Applies
166(1)
Using E-Mail to Stay Close
166(2)
Providing Personal Client Web Pages
168(6)
How to Create Client Pages
168(2)
What Client Pages Should Include
170(1)
Be Discreet in What You Publish
170(1)
Protect Personal Information
171(3)
Using PDF Files to Deliver Information
174(3)
How to Create PDF Files
174(1)
How to Add Comments to PDF Files
175(2)
Using MLS and Broker Client-Notification Options
177(2)
PART 4 Marketing Transactions Effectively 179(14)
Chapter 10: Managing Your Tasks and Transactions
181(12)
Using Tools to Manage Tasks
182(3)
Appointments, Contacts, and To-Do Items
182(1)
Financial Information
183(1)
Lists
184(1)
Using Transaction Software
185(5)
Transaction Forms
187(1)
Transaction Systems
188(2)
Creating Digital Transaction Libraries
190(5)
Organizing the Files
190(2)
Creating the Disc
192(1)
PART 5 Tying It All Together 193(40)
Appendix A: Digital Workflow for Marketing
195(4)
Plan the Campaign
196(1)
Create and Distribute the Materials
196(2)
Evaluate Your Campaign
198(1)
Appendix B: Digital Workflow for Serving Buyers
199(4)
Educate the Buyer
200(1)
Communicate Better
201(1)
Manage the Transaction
202(1)
Appendix C: Digital Workflow for Serving Sellers
203(4)
Educate the Seller
204(1)
Communicate Better
205(1)
Manage the Transaction
206(1)
Appendix D: Defining Terms
207(20)
Appendix E: The CD
227(6)
Folder Contents
228(2)
How to Use the CD
230(1)
Web Page Contents
231(2)
Index 233

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