The Ultimate Marketing Plan
by Kennedy, Dan S.Edition: 4th
Format: Paperback
Pub. Date: 2011-05-18
Publisher(s): Adams Media Corp
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Summary
Let's face it--the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Author Biography
Dan S. Kennedy is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the United States and Canada. He lives in Phoenix, AZ.
Table of Contents
| Preface | p. ix |
| Notes & Acknowledgments | p. xiv |
| Ultimate Marketing Plan Success Factor #1: Right Message | p. 1 |
| Ultimate Marketing Plan Success Factor #2: Presentation | p. 23 |
| Ultimate Marketing Plan Success Factor #3: Targets | p. 37 |
| Ultimate Marketing Plan Success Factor #4: Proof | p. 53 |
| Ultimate Marketing Plan Success Factor #5: Perception | p. 73 |
| Ultimate Marketing Plan Success Factor #6: Heat | p. 81 |
| Ultimate Marketing Plan Success Factor #7: Action | p. 103 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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