Understanding Media Convergence

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Format: Hardcover
Pub. Date: 2008-12-09
Publisher(s): Oxford University Press
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Summary

On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject. Bringing together incisive work by some of the leaders in the field--including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer--editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce readers to this provocative subject and provide a strong framework for inquiry. Through its dynamic and diverse voices, this compelling anthology * outlines the various types of convergence and their theoretical underpinnings * presents real-world case studies that show convergent journalism in action * investigates the democracy of weblogs * provides insight into convergence by applying feminist theory, organizational culture, and management theory * concludes with a discussion of the future of convergent journalism These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook, Principles of Convergent Journalism, and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media--and the transformations that will affect us all.

Author Biography


August E. Grant is Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina and editor of Communication Technology Update.
Jeffrey S. Wilkinson is Professor and Coordinator of the International Journalism Programme at United International College (Zhuhai, China), founded jointly by Beijing Normal University and Hong Kong Baptist University.

Table of Contents

Acknowledgmentsp. ix
Introduction: Dimensions of Media Convergencep. 3
The State of Convergence Journalism Revisited: Newspapers Take the Leadp. 18
Convergence Explained: Playing Catch-up with News Consumersp. 31
Middletown Media Studies II: Observing Consumer Interactions with Mediap. 52
The Converged Audience: Receiver-Senders and Content Creatorsp. 64
Media Convergence and the Neo-Dark Agep. 84
Converging Communication, Colliding Cultures: Shifting Boundaries and the Meaning of "Our Field"p. 98
Culture, Conflict, and Convergence: A Theoretical Discusion of Group-based Identity and Bias Reduction in a Converged Newsroomp. 117
Developing Media Managers for Convergence: A Study of Management Theory and Practice for Managers of Converged Newsroomsp. 135
A Feminist Perspective on Convergencep. 151
On Linkages and Levels: Using Theory to Assess the Effect of Converged Structures on News Productsp. 164
The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Centerp. 182
News Convergence Arrangements in Smaller Media Marketsp. 204
Beyond the "Tower of Babel": Ideas for Future Research in Media Convergencep. 221
Web Logs: Democratizing Media Productionp. 234
Global Aspects of Convergencep. 249
Tracks, Silos, and Elevators: Postsecondary Convergence Journalism Education in the United Statesp. 268
The Future of Media Convergencep. 290
Contributorsp. 302
Indexp. 306
Table of Contents provided by Ingram. All Rights Reserved.

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